BA 423 Production and Operation Management Assignment Question: Critical Decision on AIRASIA Student name : Nithiasanthi a/p Peralakan Segi id : SCKL- 00039055 UIU id : 300411603 Lecturer : Ms Azreen Date of submission : 4th April 2016 Table of Content 1.0 Introduction 2.1 AirAsia 2.2.1 Background 2.2.2 Operations 2.2.3 Destinations 2.0 Ten Critical Decisions in Operation Management related to AirAsia 3.2 Service and Product
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ASIAN JOURNAL OF MANAGEMENT CASES, 3(1), 2006 SAGE PUBLICATIONS NEW DELHI/THOUSAND OAKS/LONDON DOI: 10.1177/097282010500300104 AIRASIA: THE SKYS THE LIMIT Rizal Ahmad Mark Neal This case details the rise and expansion of AirAsia in South-east Asia. The company employed a business model for low-cost airlines that was originally developed by Southwest Airlines in the United States and subsequently employed with great success by European companies such as Ryanair and EasyJet. The case thus documents
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Australian incorporated company, is a subsidiary of QANTAS currently managed by CEO Bruce Buchanan Industry Both companies operate mainly in Asia Pacific region’s budget passenger airline industry. However, both are not fully integrated as they do not build their own aircraft. Both companies only offer economy class for its flights, which travels within Asia Pacific region and to selected international destinations. Core activities include ? Activity Analysis: First, you identify the activities
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MNGT 2001 | GROUP CASE STUDY REPORT | 4/12/2015 4/12/2015 Executive Summary The purpose of this report is to analyse and evaluate the business strategy of Singapore Airlines. The report provides an informed review of Singapore Airlines’ executive management or organisational strategic analysis, decision making, implementation and evaluation of performance outcomes. Therefore, the report will cover many aspects such as strategic analysis, strategic directions and strategic objectives
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Introduction – Air Asia Berhad Pengenalan - Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. Air Asia adalah Kos Carrier Rendah Malaysia Airline Syarikat yang diasaskan pada tahun 2001 oleh Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Ia adalah yang pertama berjaya dan merupakan salah satu daripada kos terbesar syarikat penerbangan rendah di Asia Tenggara. Also, it
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Subject: Managing Strategy (BUSI 1484) Lecturer: M Chanakira Business Strategy Game Report (Club Zed) Word count:2,279 INTRODUCTION Club Zed Inc. is an athletic footwear company which operates globally and is specialized in manufacturing, distributing and marketing athletic footwear. It has its operations in four geographic market regions namely; Europe-Africa, Asia-Pacific, Latin America and North America. STRATEGY In our five year plan we decided to use the Differentiation strategy, Differentiation
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Event Management Trends in Asia Chapter 1 © 2010 by McGraw-Hill Education (Asia) Chinese calligrapher at work What arts and crafts at your destination will appeal to international visitors within an event setting? Why have you chosen these? © 2010 by McGraw-Hill Education (Asia) Chapter objectives Explain what events and event management means Categorise the difference types of events in Asia Understand events as an integral part of Asia’s tourism industry
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202 international airports in Europe, Asia, Africa and the Americas. Turkish Airlines has been a member of the Star Alliance networks since 1 April 2008. The chairman of Turkish Airlines is Hamdi Topcu and the CEO of Turkish Airlines is Temel Kotil. Also with an operational fleet of nine cargo aircraft, they serves 47 destinations. Their domestic competitors are: Pegasusu Airlines, Onur Air, Atlasjet. International competitors: Lufthansa, Aır France, British Airways etc. Turkish
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0 Strategic Management Indian Aviation Industry Group 1 Section B Strategic Management 1 Program & Batch PGDM 2014-16 Term IV Course name SM Name of the faculty Shalini R. Tiwari Topic/Title Indian Aviation Industry- A Strategic Perspective Original or Revised write-up Original Group Number 1 Contact no. or Email Id of Group Coordinator +91 8130083855 ft14mayankshekhar@imt.ac.in Group Members Sr. no. 1 Roll no. Name Vicky Roy 140102140 2 Nitish Nihal 140103119 3 Ankush
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CASES IN MANAGEMENT 115 Singapore Airlines : Gliding with People Excellence Nilanjan Sengupta and Mousumi Sengupta Introduction The aviation industry has been constantly facing several challenges, such as, overcapacity, commoditization of offerings, cut throat rivalry exacerbated by the entry of low cost carriers, and intermittent periods of disastrous under-performance (Costa et al., 2002). Several macro-level socio-economic factors such as rising oil prices, the SARS (Severe acute respiratory
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