Sample of Exam Format: Section (B) Consists of ONE (1) compulsory essay question, 40 marks; recommended time: 70 minutes and Section (C) Consists of THREE (3) short questions and only choose TWO (2) to answer, 40 marks; recommended time: 70 minutes Section B - Long Essay Question and Answer: 1. Discuss with example the four major sets of variables that might be used in segmenting consumer markets and the factors marketers consider when choosing a targeting strategy. (40 Marks) Answer for first
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International Journal of Business and Management; Vol. 8, No. 24; 2013 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 Arif Kamisan, P1 & Brian E. M. King1 1 School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China Correspondence:
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international integration trend, with the help of a foreign consulting company in Vietnam – Thai Tuan Group Corporation have built for themselves a strategy to become the leading company in the fashion Asia. They have expanded its market to neighboring countries, including Thailand, a potential market in Asia. However, when entering a new foreign market like Thailand, Thai Tuan Group Corporation will encounter many challenges and issues because of the differences in culture and values in the two countries
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HISTORY OF THE AIR ASIA AirAsia Berhad is also known as AirAsia which is a Malaysia low cost carrier (LCC). It is an aviation company which provides main activity that is air transportation service. AirAsia is the starter and leading the low cost travelling in Asia where operate scheduled domestic and international flight and is Asia’s largest low fare. Air Asia has been established seen 1993 and it has been executed start from 18 November 1996. When it is being established, AirAisa was
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Thus, human beings make garbage and give it back to the environment; the economy brings a number of severe environmental problems. As a result, most people are debating the relationship between environmental protection and economic development. Guo and Ma (2008) believe economic development and environmental protection contradict each other because economic development is accompanied by environmental deterioration (p.95). However, Metzler, Lecbner, and Hays (2002) contend that economic development and
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may also be relevant. If the current ratio was less than 1.00X, then the firm would have a problem meeting its bills. So, usually, a higher current ratio is better than a lower current ratio with regard to maintaining liquidity. The current ratio for MAS is 0.73 whereas 1.16 for SA, which is a 0.43 difference. As for AirAsia (1.46) and Tiger Airways (1.43), there is a difference of 0.03. Therefore, SA and AirAsia are better off in terms of current ratio. Acid test ratio The quick ratio, sometimes
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created history again by being the first carrier to operate an all-Business Class service between Asia and the USA with its launch of all-Business Class non-stop flights from Singapore to New York (Newark). After operating as Malaysian Airways and then as Malaysia-Singapore Airlines, SIA was officially launched in 1972. Today SIA’s network reaches out to 93 destinations in 42 countries, serving Asia, Europe, North America, the Middle East, the South West Pacific and Africa. Its regional airline subsidiary
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Do you think that access to water is a human right? I strongly believe that access to water is a human right, just like air is, it’s a basic human need for survival in life. The water each person needs daily also must be safe and sanitary, free from bacteria, viruses and parasites which can cause infectious diseases and diarrhea. The worldwide water access shows that a minimum of 13 gallons of water per person per day is recommended for healthy living. The average American for example uses about
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oxygen and removal of carbon dioxide are the primary functions of the respiratory system (Microsoft Encarta, 2009). Supporting this complex process is the nasopharynx which functions to remove the dust, microorganisms, and mucus that come with the air through the presence of cilia within its walls. Conditions that may damage or affect the structure of the nasopharynx have detrimental effects to people. Malignancies can also arise from this structure, the most common disease that afflicts the area
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adversely. In 2006, the global airlines industry suffered a net loss of $500m, or 0.1% of revenues, accumulating net losses of $42bn between 2001 and 2006 (International Air Transport Association, 2007). In 2007, the airline industry made a modest net profit of $5.6bn on revenues of $490bn, equivalent to less than 2% margin (International Air Transport Association, 2008). The outlook from 2008 onwards remains bleak. Not surprisingly, the industry is regularly rated as one of the worst performing industries
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