industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun, Wong* and Ghazali, Musa Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia. Accepted 23 March, 2011 Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia. 350 usable questionnaires
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Tiger Airway Holdings Limited | Strategic Management Assignment | | Name | Student ID: | | | | | | Contents 1. Executive Summary 3 2. Current Situation 3 2.1. External Environment Analysis 3 2.2. Internal Environment Analysis 5 2.2.1. The Market 5 2.3. Industry Analysis 5 3. SWOT Analysis 9 3.1. Implication of Analysis 10 4. Competitor Analysis 10 4.1. Brand Competitors 10 4.2. Strategic Group Matrix 10 5. Objectives 10 5.1. Short-Term
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akistan has always played a constructive role in the United Nations (UN) — it is one of its largest net troop contributors and its active role in the solution of world issues is internationally recognized. It borders three major strategic regions; South Asia, Central Asia and the Middle East, and its geographical proximity to Afghanistan has made it an important partner of the United States. Pakistan has played a significant role, both during the Cold War and as a non-NATO member in the US-led “War
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INTRODUCTION Air blue is a private Pakistani airline based at Jinnah International Airport Karachi. It started its operations on May 24, 2004. It was the first private carrier of Pakistan to operate the Airbus A320 when it initially started. Air blue has been expanding rapidly despite experiencing competition from the other three airline operators in Pakistan. The airline mainly flies on domestic routes plus internationally to Dubai International Airport and also has plans to fly to the Gulf, UK
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INTRODUCTION Officially named Air Asia Berhad, the company is a Malaysian-based low-cost airline founded in 1933. Air Asia is Asia’s largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. Air Asia won the Skytrax World’s best low-cost airline award in 2007, 2009, 2010 and 2011. It has the world’s lowest operating costs at 0.035 US dollars per seat-kilometer in 2010. It is also the first airline in the region to implement fully ticketless air travel and unassigned seats. The
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Introduction Business SegmentsFedEx ExpressFedEx GroundFedEx FreightFedEx ServicesCorporate Strategy“Compete Collectively, Manage Collaboratively” • 3. Brand Planning AssessmentThe FedEx PositionWho is the target market?“anyone who needs to send something anywhere in the world. Whether it’s the one and only package you'll ever ship in your life or you have 1000 packages to ship every day.” • 4. Brand Planning AssessmentThe FedEx PositionWho are the main competitors?UPS • 5
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2003 History Conference - Air War Europe First Solo: Air Strategy in Europe in the Second World War Alan Stephens When the First World War started in August 1914, air services belonged to armies and navies; to the extent that air doctrine existed it was concerned with reconnaissance and artillery observation in support of surface operations. But by the end of the war four years later, almost every role performed by air power during the most successful air campaign in history – the 1991 Gulf War
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words, and should be considered by the reader to be a broad overview of the company. The analysis conducted considered organisation background, and how that impacted organisational culture, and structure. In addition to this, the report outlined strategic management and how Etihad Airways stands out in the aviation industry. The report found that Etihad Airways has an Islamic background, that is evident in the fact Etihad is a state- owned airline, established by royal decree in Abu Dhabi. Despite
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of the Pacific theater of world warII. Midway island, covers an area of only 4.7 square kilometers, its special geographical location determines the importance of its strategic position.The island from San Francisco and yokohama, Japan, the United States are 2800 miles apart, in the middle of the Pacific routes between Asia and North America, so named midway island.In addition it is apart from the Pearl Harbor, 1135 nautical miles, is one of the important bases in the United States in the Pacific
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Competitive Dynamics in Emirates Airlines Quest for Global Expansion Paul Mugendi MBA 604 Embry Riddle Aeronautical University May 2014 Executive Summary In an industry beset by unpredictable geo-political factors and cyclical crises, only one international carrier has consistently managed to increase revenue and report a profit for the last 25 years. This carrier is Emirates airline (Riva, 2013). Emirates has managed to achieve in less than three decades what giant and well established global
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