ASIAN JOURNAL OF MANAGEMENT CASES, 3(1), 2006 SAGE PUBLICATIONS NEW DELHI/THOUSAND OAKS/LONDON DOI: 10.1177/097282010500300104 AIRASIA: THE SKYS THE LIMIT Rizal Ahmad Mark Neal This case details the rise and expansion of AirAsia in South-east Asia. The company employed a business model for low-cost airlines that was originally developed by Southwest Airlines in the United States and subsequently employed with great success by European companies such as Ryanair and EasyJet. The case thus documents
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strengthen the region’s voice in international trading bodies such as the Asia-Pacific Economic Cooperation (APEC) forum, the World Trade Organization, and in negotiations with the European Union (Tan, 2003). Between 1995 and 1997, Cambodia, Laos, Myanmar and Vietnam (CLMV) joined ASEAN. They are sometimes referred to as newer members with less-developed economies. With the ASEAN Concord II in late 2003, Southeast Asia charted an ambitious path toward creating a community (AC) founded on economic
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an analysis and evaluation of Air New Zealand. Method of analysis this report is SWOT analysis and five forces module. Other analysis includes deep investigation on company profiles. The report founds the weakness and strength in the company and examines internal and external factors that might influence the survivability of Air New Zealand. The report will explain how Air New Zealand handles the pressure from every competition they faced until today. All strategies will be discussed in evaluation
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Table of Content 1.0 INTRODUCTION 2 2.0 IN- DEPTH EVALUATION OF AIRASIA 3 2.1 Strategic Objectives of AirAsia. 3 Table 1: Objective evaluations of AirAsia 3 2.2 Strategic fit of Air Asia. 4 3.0 COMPETITIVE SITUATION 5 Table 2 AirAsia and its competitors’ profile 5 4.0 MARKET POTENTIAL & MARKET ATTRACTIVENESS 8 Table 3: Market attractiveness from a macro perspective 8 Table 4: Market attractiveness from a micro perspective 9 Table 5: Porter’s Five Forces for AirAsia
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Limited (WIL) is an 82.3 per cent subsidiary of Whirlpool Corporation, US, one of the leading global consumer durable players. Whirlpool is among India’s leading home appliances companies. It manufactures and markets refrigerators, washing machines, air-conditioners and microwave ovens. Set up in 1995, Whirlpool India has 2,500 employees, an extensive sales and distribution network, a robust manufacturing and R&D infrastructure. WIL has made substantial investments in India so far. Whirlpool Corporation
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Air Asia Berhad (Air Asia) is one of the leading low cost airlines in South East Asia which has expanded rapidly since 2001. AirAsia aims to establish itself as a leading low cost carrier in market by valuing its customers through cost advantages created by operational effectiveness and efficiency. The key of profitability for airlines is unit cost competitiveness because airlines know that it is difficult to increase their revenues in the current situation. The cost gap is the source of sustainable
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till 1972, the airline was named MAS when the Federation of Malaysia was born after gaining independence from the British government in 16 September 1963 and later renamed as Malaysia-Singapore Airlines in May 1966. The airline’s key advertising strategy was the “Singapore Girl”, a personification of charm and friendliness where stewardesses dressed in a designed “sarong kebaya” uniform by Pierre Balmain, a French couturier. Stewardesses also wore a standard make-up and hairdo. With its stringent
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INTRODUCTION Qantas is the acronym of the Queensland and Northern Territory Air Services. Qantas is the world's second oldest airline and was founded in the Queensland outback in 1920. It is Australia’s largest domestic and international airline and is recognised as one of the world's leading long distance carriers. It has pioneered services from Australia to North America and Europe. The Qantas Group today employs approximately 32,500 people and offers services across a network spanning 182 destinations
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ERICA DIANA JEREMIAH (01130102), STRATEGY MANAGEMENT MGT 6303, ASSIGNMENT 2 EXECUTIVE SUMMARY Aviation industry is a highly competitive market, airlines needs to develop or possess good resources and capabilities to set a threshold among the industry. The airline that sets a new wave will gain the limitless opportunity as the game setter and industry’s leader. AirAsia is a Low Cost Carrier that has won many awards and global reputation. They had learned the importance to innovate good employee
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