addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept is used as a tool to examine AirAsia’s strategic moves. Keywords: Low-cost airlines, budget airlines, marketing strategy, Asian entrepreneurship In the case study ‘AirAsia: The Sky’s the Limit’
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ASSIGNMENT – BMMF5103 OUM BUSINESS SCHOOL SEPTEMBER 2014 BMMF5103 MANAGERIAL FINANCE MATRICULATION NO IDENTITY CARD NO. TELEPHONE NO. E-MAIL LEARNING CENTRE : : : : : CGS00965001 830825-14-5638 019-2289044 nuraishah.baharudin@gmail.com Kuala Lumpur Learning Centre ASSIGNMENT – BMMF5103 TABLE OF CONTENT Introduction to the companies’ background…………………………………………………….….2 Calculation of relevant financial ratios of both companies……..………………………………….4 Analysis
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MAS needs government rescue. Background and context of the company: Malaysia Airline System (MAS) is the home base of Malaysia and it was established in 1947. Nowadays, Malaysia Airlines secures a variety of routes such as Europe, North America and Asia continent. These days, Malaysia Airline has recorded the minus of Operating Cash Flow (OCF) over the past three years. Free Cash Flow (FCF) which minuses capital expenditure from OCF was negative for six years. (Tengku Bahar,2014) The financial issue
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investigate how well the airline is doing. He will look at their annual business reports (balance sheet, statement of cash flow, and income statement); complete a SWOT analysis showing the strengths, weakness, opportunities, and threats, global strategies and their technological advantages. After completion of those items, he will check how well the airlines operational processes and procedures are, the airline practices, and how the airlines product and services compare to their competitors. The
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services like body repairs, paint work and alloy wheel refurbishment. Ryan Air Ryan Air operate over 1400 flights per day from 44 bases, and over 1100 low fare routes across 27 countries, connecting 160 destinations. They employ a team of more than 8000 people and carried approximately 73.5 million passengers within the last year. Vodafone Vodafone Group plc provides mobile communications in Europe, Africa, the Asia Pacific, the Middle East, and the United States. The company owns and manages
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Recovered from Its Supply Chain Diaster Too many Air Garnetts. Too few Air Jordans. Nike lost money, time and a measure of pride when its demand-planning software led it astray. How did it recover? Patience, perseverance and, most important, an understanding of what it was trying to accomplish in the first place READER ROI The limitations of demand-planning software How a robust business plan can insulate tech execs from blame Single-instance strategies in a global environment "I thought we weren't
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Solutions, reengineered its distribution network to keep them well supplied. Nikon R E S U LT S GEOGRAPHIC AREA SERVED CHALLENGE SOLUTION United States, Latin America and the Caribbean Consumer Goods Design and implement new distribution strategy to introduce Nikon product line. Client Challenge To support the launch of its new digital cameras, Nikon knew that customer service capabilities needed to be completely up to speed from the start and that distributors and retailers would require
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books and other materials, the pricing strategy of NBS is relatively lowest among rivalry. This has been one of the advantages of NBS throughout the decades past. Lastly, competition has already transcended on internet based systems by delivering online services which fast-paced technology-driven consumers demand. Almost all competing firms have already adapt this change and continually to develop further their online marketing, promotions and strategies. B. Threat of New Entrants - Moderate
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Introduction Water forms an essential part of every human being. After air, water is the most important necessity for life. Water plays a number of functions for the body. It serves as the body’s transportation system, it acts as a lubricant, it regulates the body temperature etc. The eulogy for water is an unending thing. In fact, more than 2/3rd of the human body is made of water. The importance of water for human body can be well accessed from the fact that if the amount of water is our body
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always played a constructive role in the United Nations (UN) — it is one of its largest net troop contributors and its active role in the solution of world issues is internationally recognized. It borders three major strategic regions; South Asia, Central Asia and the Middle East, and its geographical proximity to Afghanistan has made it an important partner of the United States. Pakistan has played a significant role, both during the Cold War and as a non-NATO member in the US-led “War on Terror”
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