Introduction of Air Asia AirAsia is Asia’s largest no-frill and hassle-free airline which based on the low cost carrier (LCC) concept in Malaysia. Dato’ Sri Dr. Tony Fernandes introduced this low cost concept with his believe of “Now Everyone Can Fly”. In year of 1993, AirAsia was established and started its operations on 18 November 1996. Mr. Tony Fernandes’s company Tune Air Sdn Bhd purchased this heavily in debt airline which was originally founded by a government-owned conglomerate DRB-Hicom
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CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG ASR Bali • • • • • Jakarta CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG Invoice PT. Indonesia AirAsia Office Management Building, 2nd Floor, Soekarno Hatta International Airport Cengkareng, Jakarta 19110 Indonesia Payment Flight 5 Guest Iuran Wajib Jasa Raharja Value Added Tax Sub Total Services & Fees 5 x Booking Service Fee 10 x Check-In Baggage
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Recommendations……………………………………………………….4 2. Introduction……………………………………………………………….…5 3. Background to AirAsia……………………………………………………..6 3.1. Organization Definition………………………………………………..6 3.2. Looking at the Organization…………………………………………… 4. Industry Framework Analysis……………………………………………….. 4.1. Porter’s 5-Forces Model………………………………………………… 4.2. External factors using a PEST analysis………………………………… 4.3. Internal factors using a SWOT analysis………………………………… 5. Conclusion and Recommendations………………………………………….. 5.1. PEST 5.2
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Page A. Introduction 3 B. AirAsia Company 3 C. AirAsia Financial Analysis 5 D. AirAsia Web Design 6 E. Customer Segmentation 8 F. Value Chain Analysis 9 G. AirAsia SWOT Analysis 10 H. Porter’s five-forces analysis on AirAsia 10 I. Capabilities Analysis 13 J. Summary 14 References 15 STRENGTH 1. Low operational cost by having a single aircraft type fleet i.e. Boeing 737 or Airbus A-310. 2. Low maintanace cost due to the same reason as above. 3. Low operating cost due to being No
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Product The product of AirAsia are not only offering an air transportation service to convey customer from origin to destination, the service of airline has been started when the customer consumed, such as ticket booking, payment, check in. Compared with the traditional consumer offerings, flight course service, as the most important product of airline, is invisible, intangible and cannot be touched. Customer cannot experience truly the various services providing by airline before boarding, flight
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AirAsia X has completely changed air travel in many ways. The airline has the ability of understanding its customers’ pulse and continues to score when it comes to customer-service delivery. Interview spoke to Azran Osman-Rani, CEO of AirAsia X, about the airline’s business model and relevant issues. For a group that describes itself as a passionate low-cost travel loyalist, AirAsia says it always listens to its guests’ needs for lower fares and fees. Running an airline in today’s uncertain economic
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[pic]Introduction: |AirAsia - | | | |The leading low cost airline in Asia – Air Asia has been expanding rapidly since 2001, to become an award winning and the largest | |low fare transporter in Asia. With a fleet of 72 aircrafts, Air Asia flies
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growth rate of passenger and profitability. The report examines the organization’s key business structure and operation, products and provides summary analysis of its key revenue lines and strategy. The analysis looks at the impact of external and internal factors on the organization, and evaluate it responses. Essentially SWOT and PESTLE analysis provide a simple framework through which strategic options can be identified in which Air Asia operate. The SWOT process will start by examining the strengths
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Air Asia What are the sources of AirAsia’s cost advantage? Value chain: Operations: Single type of aircraft, short and medium distance flights, joint-venture (Thai airasia and Indonesia Airasia), High aircraft utilization (fastest turnaround time), low fare- no frills, complements (shuttle bus, hotels, financial services). On board: no meals, snacks can be bought, only one class (more seats per plane), no aerobridges, no seating Logistics: Marketing/Sales: Advertising, co-branding, sponsorships
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