Individual assignment # 2 Answer ALL questions Read this newspaper article before answering the questions. Submission date: 16 December 2015 1) AirAsia plan to be region’s biggest carrier Budget airline AirAsia Bhd has drawn up a six-year business plan that will see it carry 70 million passengers a year from 2014, which will make it Asia’s biggest carrier. The figure is 3.5 times higher than this year’s target of 20 million passengers. Group chief executive officer Datuk Tony Fernandes
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CONTENTS PAGE 1 INTRODUCTION 2-6 1.2 INTERPERSONAL ROLE 1.2.1 Figurehead 1.2.2 Leader 1.2.3 Liaison 1.3 INFORMATIONAL ROLE 1.3.1 Monitoring 1.3.2 Disseminator 1.3.3 Spokesperson 1.4 DECISIONAL ROLE 1.4.1 Entrepreneur 1.4.2 The Disturbance Handler 1.4.3 Resources Allocator Roles 1.4.4 Negotiator Role 2.0 FIRST ARTICLE 7-9 2.1 Role as a Figurehead 2.2 Role as a Spokesperson 2.3 Role as an Entrepreneur 2.4 Role as a Negotiator
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Talent Solutions Case Study AirAsia Business Challenge Company Profile AirAsia, the leading and largest low-cost carrier in Asia, services an extensive network of 85 destinations. Within 10 years of operations, it has carried over 152 million guests and grown its fleet from just two aircraft to 106. The airline today is proud to be a truly ASEAN (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand, Philippines and
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Layout plays a vital role in ensuring the efficiency of the process design. Layout involve utilizing business space via the arrangement between people and equipment and machines in effective manner so that the people movement and information flow are smooth long the process. In many kinds of industry nowadays, the efficiency of business also can be determined by its layout design. As the McDonalds example which succeed create competitive advantages through its layout design, businesses also have
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http://vigaexalt.blogspot.com/2014/01/successful-entrepreneurs-taking-risks.html RISK…..How does this four digit word have influenced us in life? The word ‘risk’ shall appear distressing in whatever choice of decision making ranging from buying property, investment, business start-up, suppliers, vendors, customers to even marriage. It is common to associate risk negatively such as being irresponsible, rash, losses, damages or even threat. Definitely it is part of our life, business and work but
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In succession planning, the Tony Fernandes recognized as a central presence in an organization can be inhibited. He has said that good leadership is to know when to go, only to succeed is a good leader, but if someone else transport and the company has become more solid. Then, you can succeed as a leader. He also said Air Asia would not leave just yet, but it is certain that he will not make that mistake. He also has something more to be done, but there are also young people who come to gradually
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International Airport as well as the head office of the company and its affiliated airlines, Thai Air Asia and Indonesia Air Asia, have hubs in Suvarnabhumi Airport and Soekarno-Hatta International Airport.In this assignment,we will obtain information about AirAsia more. TASK A: DEFINITION OF MARKETING #1: * “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. Source: Chartered Institute of Marketing (CIM) (http://www
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The Low Cost Airline: AirAsia A study of opportunities, challenges and critical success factors LGT 3007 Air Transport Logistics [pic] Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States, where it was pioneered in the 1970s by Southwest Airlines, the model for budget carriers elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the
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Media's Brand of the Year Goes to AirAsia Awarded for constant innovations and bold ideas in branding campaigns SINGAPORE, 9 December 2009 – AirAsia, the world's best low-cost carrier, continues its award winning streak when the airline was bestowed the prestigious Brand of the Year award at Media's Agency of the Year (AOY) Awards, held at the St. Regis in Singapore. In its 16th year, the Agency of the Year Awards recognizes inspired brand leadership, management excellence, outstanding business
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AirAsia Bhd (AirAsia) announced yesterday that it had signed with CAE, a global leader in flight training solutions, a joint venture agreement to set up a world-class aviation training centre that would offer state-of-the-art training for airlines throughout Asia. The signing was witnessed by the Deputy Minister of Higher Education of Malaysia, Datuk Saifuddin Abdullah. The centre, to be aptly named the Asian Aviation Academy, was the initial effort and a part of the joint venture between AirAsia
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