Airasia Corporate Strategies

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    Culture

    passengers as evidenced from firm aircraft orders and latest delivery schedules. With yield management becoming the singular strategy lever for Indian Low-Cost Carriers (LCCs), cost structures assume high importance and structural asymmetries will decide the competitive edge for the airlines. However, much of these asymmetries in cost structure are inherited from the fleet strategy adopted by various airlines, hence normally have a long-lasting impact on their balance sheets. High operating leverage proves

    Words: 62927 - Pages: 252

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    Southwest Air

    • 1 History o 1.1 Early history  1.1.1 Wright Amendment o 1.2 1980s–90s o 1.3 2000s  1.3.1 Repealing the Wright Amendment  1.3.2 2008–2009 o 1.4 2010s  1.4.1 AirTran Airways acquisition  1.4.2 2011–present • 2 Corporate identity o 2.1 Advertising • 3 Corporate affairs o 3.1 Headquarters o 3.2 Employment o 3.3 Impact on carriers o 3.4 Lobbying Texas rail • 4 Destinations o 4.1 Top served cities o 4.2 International service • 5 Airline partnerships o 5.1 Codeshare agreements

    Words: 10070 - Pages: 41

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    International Business Anlysis

    Introduction Foreign Market Entry Modes The decision of how to enter a foreign market can have a significant impact on the results. Expansion into foreign markets can be achieved via the following modes: ▪ Exporting (Direct/ Indirect Exporting) ▪ Licensing/ Franchising ▪ Contract Manufacturing ▪ Management contract ▪ Assembly Operation ▪ Fully Owned Manufacturing Facility ▪ Joint Venture ▪ Mergers & Acquisitions

    Words: 10651 - Pages: 43

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    Strategic Alliance

    QUESTION 1 Which developments in the global airline industry made possible the creation of S.A. ? The creation of Star Alliance had first been considered to remedee a situation of radical change in the airline industry’s financing sources. For decades, world governments overpassed the consequences of a substantial cash investment in their National Airline. At the time, State incentives to possess its own flag carrier were numerous. It was question of national pride as well as a sign of economic

    Words: 3793 - Pages: 16

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    Human Resource Management Practices & Talent Management in Response Towards Globalisation: a Comparative Study on Telecommunication Company Within Bimp-Eaga Region

    BIMB-EAGA objective. As a results, organization within this region lack competitive advantages. A comparative study on telecommunication companies within BIMP-EAGA highlights the importance of talent management by incorporating good HRM practice. Strategy and approach embarked by the organisations within the same industry gives a clearer picture. The purpose of this paper is to analyse the HRM practices and leadership issues by focusing on talent management approach amongst telecommunication companies

    Words: 6636 - Pages: 27

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    International Marketing

    unit are:  To provide a theoretical framework for analyzing global marketing strategies and orientations.  To examine the relationship between global marketing environments and global marketing strategies.  To examine the concept of global marketing research and its impact to the global marketing.  To import the knowledge of various entry modes into a foreign market place.  To highlight various marketing mix strategies applicable to global marketing. 11 Learning Outcome: On completion

    Words: 5423 - Pages: 22

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    Leadership Quality of Steve Jobs

    designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution. He was different from many other corporate leaders in that he always knew what he wanted. When he returned to Apple after his decade-long banishment starting in the mid-80′s, the company was on the margin of bankruptcy. He actually wrote some of the better lines of the famous “Think Different”

    Words: 4878 - Pages: 20

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    Thailand

    EXTERNAL ANALYSIS 23 4.4.1 RIVALRY AMONG EXISTING FIRMS 23 4.4.2 THREATS OF NEW ENTRANTS 24 4.4.3 THREATS OF SUBSTITUTE PRODUCT/SERVICE 24 4.4.4 BARGAINING POWER OF SUPPLIER 25 4.4.5 BARGAINING POWER OF BUYER 25 4.5 MARKET PENETRATION STRATEGIES 25 4.5.1 PRODUCT 25 4.5.2 PLACE (DISTRIBUTION) 27 4.5.3 PRICE 28 4.5.4 PROMOTION 29 5.0 CHAPTER FIVE: CONCLUSION 30 5.1 CONCLUSION 30 5.2 LIMITATION OF STUDY 32 REFERENCES 33 ACKNOWLEDGMENT Assalamualaikum and a very great

    Words: 8738 - Pages: 35

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    Preve

    Abstract 9 PART ONE 10 Launching the Proton Prevé – DRIVE IT TO believe IT 10 1) Prevé – Product (Atrributes) 10 2) Prevé - Price 10 3) Prevé – Place (Distribution) 11 4) Prevé – Promotion 11 COMPANY BACKGROUND 12 PROTON Business Strategy 12 FINANCIAL INSIGHTS OF PROTON 14 Critical Success factor 15 Product 15 Price 15 Promotion 15 Place 15 Critical Success factor 16 Comparison of Prevé with other brands on the critical success factor of Prevé 16 Product 16 Price

    Words: 6934 - Pages: 28

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    Aviation Management

    SUSTAINABILITY REPORT 2013 INSIDE THIS REPORT... General Standard Disclosures • • Report Profile Strategy & Analysis: Joint Address By Our Chairman And Managing Director Board of Directors Governance Management Team 001 004 006 007 008 • • • Material Issues • • • • • • Practicing Sensible Economics 2013 Inaugural Flights Environmental Consciousness Creating an Inspiring Workplace Community Friendly Organisation Memorable Airport Experiences 010 013 014 018 024 028 034 038 039 Performance

    Words: 16520 - Pages: 67

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