THE RISE OF TONY FERNANDES AND AIRASIA IN MALAYSIA1 SHAHRIL EASHAK ISMAIL Monash Asia Institute, Monash University, Caulfield East Vic 3145, Australia Email: seism1@student.monash.edu 1 This paper was presented to the 18 Biennial Conference of the Asian Studies Association th of Australia in Adelaide, 5-8 July 2010. It has been peer reviewed via a double referee process and appears on the Conference Proceedings Website
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Abstrak. Introduction – Air Asia Berhad Pengenalan - Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. Air Asia adalah Kos Carrier Rendah Malaysia Airline Syarikat yang diasaskan pada tahun 2001 oleh Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Ia adalah yang pertama berjaya dan merupakan salah satu daripada kos terbesar syarikat penerbangan rendah di Asia Tenggara
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INTRODUCTION 2 2.0 IN- DEPTH EVALUATION OF AIRASIA 3 2.1 Strategic Objectives of AirAsia. 3 Table 1: Objective evaluations of AirAsia 3 2.2 Strategic fit of Air Asia. 4 3.0 COMPETITIVE SITUATION 5 Table 2 AirAsia and its competitors’ profile 5 4.0 MARKET POTENTIAL & MARKET ATTRACTIVENESS 8 Table 3: Market attractiveness from a macro perspective 8 Table 4: Market attractiveness from a micro perspective 9 Table 5: Porter’s Five Forces for AirAsia 9 5.0 SEGMENTATION, TARGETING AND
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Individual assignment # 2 Answer ALL questions Read this newspaper article before answering the questions. Submission date: 16 December 2015 1) AirAsia plan to be region’s biggest carrier Budget airline AirAsia Bhd has drawn up a six-year business plan that will see it carry 70 million passengers a year from 2014, which will make it Asia’s biggest carrier. The figure is 3.5 times higher than this year’s target of 20 million passengers. Group chief executive officer Datuk Tony Fernandes
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8 5. Internal Analysis 5.1 Value Chain 9 5.2 Functional Analysis 11 5.3 SWOT - Strengths and Weaknesses 11 6. Strategic Issues and Key Problems 12 7. Development of Different Strategies 7.1 Current Alternatives and Strategies 13 7.2 SAVED 15 8. Selection of Alternative 16 9. Implementation 17 10. Evaluation and Control 17 11. Appendices A to E and References 1. EXECUTIVE SUMMARY The purpose
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AND HYBRID STRATEGY IN BUSINESS OPERATIONS: WILL HYBRID STRATEGY BECOME THE NEW COMPETITIVE STRATEGY? Mas Bambang Baroto, 2Muhammad Madi Bin Abdullah International Business School (IBS), Universiti Teknologi Malaysia International Campus, Kuala Lumpur, Malaysia E-mail: 1mbbaroto@ic.utm.my (Corresponding Author), 2muhdmadi@ic.utm.my 1 ABSTRACT Both strategic management researchers and practitioners have realized the importance of the cost, differentiation and combination strategies for effective
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1.0 Executive Summary This report aims to analyze and evaluate the international joint ventures conducted by one of the world best low cost airlines, Air Asia, through their operation years. In particular, Air Asia Indonesia, Thailand, Expedia and Air Asia Japan are being chosen to probe into This research put priority on the factors that turn Air Asia Indonesia, Expedia and Air Asia Thailand into a success throughout their operational year. The Successful International Joint Ventures of Air
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jumped on the LCC bandwagon with ANA to have not one but two LCC subsidiary offerings in the form of Peach Aviation and AirAsia Japan by the end of the year and JAL establishing Jetstar Japan with oneworld partner Qantas’ subsidiary Jetstar. These start-ups promise radical change, even if their initial projected fleet sizes are modest. As a majority shareholder in both AirAsia Japan and Peach, ANA is taking the lead role in the LCC ventures, with ANA’s president and CEO Shinichiro Ito believing the
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ASSIGNMENT – BMMF5103 OUM BUSINESS SCHOOL SEPTEMBER 2014 BMMF5103 MANAGERIAL FINANCE MATRICULATION NO IDENTITY CARD NO. TELEPHONE NO. E-MAIL LEARNING CENTRE : : : : : CGS00965001 830825-14-5638 019-2289044 nuraishah.baharudin@gmail.com Kuala Lumpur Learning Centre ASSIGNMENT – BMMF5103 TABLE OF CONTENT Introduction to the companies’ background…………………………………………………….….2 Calculation of relevant financial ratios of both companies……..………………………………….4 Analysis
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budgetary scope for regular sales and promotions. How does he do it? The enthusiastic manager says it is a combination of great people, managed by flexible HR strategies, and the inspiration of the Air Asia credo: “Believe the unbelievable; dream the impossible; never take no for an answer.” From troubled beginnings AirAsia started life in 1993 – but few would have heard of it outside of its native Malaysia. It was founded by a Government-owned conglomerate as an alternative to the
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