AirAsia Case Study Abstract—This paper focuses on the company AirAsia. We will be talking about their strategy through out this paper and will also discuss their position in the global market. AirAsia’s strategy is to become the largest low cost airline in Asia; however, their coverage stays within south east Asia, which with our consultation and data presented in this paper we can analyze and seek a path towards a much larger coverage and becoming the leading largest low cost airline in the
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low cost carrier - AirAsia Berhad on how they started this business and bring a huge change in the low cost carrier history globally. This report will discuss on how AirAsia business structure is, what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then new in Malaysia and how does they turned a loss to profit just in seven years? 2.0 Organization Overview AirAsia is the world most leading
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THE RISE OF TONY FERNANDES AND AIRASIA IN MALAYSIA1 SHAHRIL EASHAK ISMAIL Monash Asia Institute, Monash University, Caulfield East Vic 3145, Australia Email: seism1@student.monash.edu 1 This paper was presented to the 18 Biennial Conference of the Asian Studies Association th of Australia in Adelaide, 5-8 July 2010. It has been peer reviewed via a double referee process and appears on the Conference Proceedings Website
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AIRASIA X BHD Table of Contents 1.0 Company Profile 1 1.1 Introduction of Company 1 1.2 Vision 2 1.3 Mission 2 1.4 Value 2 1.5 Logo 3 1.6 Motto 3 1.7 Corporate Information 4 1.8 Organizational Structure 5 2.0 General Environment Analysis 9 2.1 Politic Factors 9 2.2 Economic Factors 10 2.3 Social Factors 10 2.4 Technology Factors 11 2.5 Legal Factors 11 2.6 Environmental Factors 12 3.0 Task Environment Factor 13 3.1 Porter Five Forces Analysis
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Therefore, AirAsia keep changing the company strategies to meet the customer needs and wants to continuing take the leading position. This business philosophy is also help to avoid the any commercial mean that is harm to the organization and not so easy to let others company outside follow the pace of progress of AirAsia. AirAsia, as a company that no need any other introduction in ASEAN, where connecting people and places across 132 routes, 40 of which are offered by no other airline. AirAsia is one
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THE BEGINNING The story of AirAsia began after Tony Fernandes observed and was impressed with the way that easyJet was run. EasyJet is a London-based low cost airline and he, decided to further explore the mechanics and intricacies of the airline operations first hand. It has been his childhood dream to run an airline someday. So, after spending two days at easyJet headquarters in Luton airport, talking to staff and passengers and learning first hand how the airline operates, he had a vision
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Tony Fernandes founded Tune Air Sdn Bhd in 2001, with a vision to make air travel more affordable to Malaysians. With that in mind, Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air's initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia . AUTOCRATIC only one person has the authority over the followers
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CASES, 7(1), 2010: 7–31 SAGE PUBLICATIONS LOS ANGELES/LONDON/NEW DELHI/SINGAPORE/WASHINGTON DC DOI: 10.1177/097282011000700103 Lead Article AIRASIA: INDEED THE SKY’S THE LIMIT! Rizal Ahmad This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, ‘AirAsia: The Sky’s the Limit’. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost
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STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION A low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all “non-essential” services. The typical low-cost carrier business model is based on: * a single passenger class * a
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EXECUTIVE SUMMARY It has been a great pride in the history of AirAsia that despite the challenges that they have faced, AirAsia continues to defy the odds. Since December 8, 2001, when the company was taken over by the new Air Asia management, AirAsia has grown to become the largest low-cost carrier in Asia. Today the airlines are operating in Malaysia, Thailand and Indonesia. With more than 6,000 talented, hardworking and committed employees and a market capitalization in excess of RM2billion
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