Tan Sri Dr Anthony Francis Fernandes Background and Qualification Tan Sri Anthony Francis Fernandes, the founder of Tune Air Sdn. Bhd, which introduced the first budget no-frills airline in Malaysia, AirAsia with the tagline of "Now everyone can fly". He was born in 30 April 1964 in Kuala Lumpur, Malaysia to a Goan (originally from Goa) father Dr. Stephen Edward Fernandes and a Kristang (known as "Portuguese-Eurasians") mother Ena Dorothy Fernandez. Dr Tony Fernandes was educated at The Alice
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Coursework Assignment 2 Due Date: 31st March 2015 Executive Summary In this second assignment, I have choose AirAsia and AirAsia X Group to further illustrate their strategic direction and development which is crucial for their survival. With a new travellers on the scene, it is inevitable that AirAsia will keep on growing. With hubs in KL, Bangkok, Jakarta, Sabah and Sarawak, AirAsia operates in a region with the world’s largest population, Asia. AirAsia’s strategy for growth is based on the
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Barrier-Free Environment and Accessible Transport Group (BEAT) met with AirAsia Group Chief Executive Office Dato’ Tony Fernandes this morning. 16 representatives from various NGOs attended the meeting that resulted from the protest at LCCT-KLIA. From the word go, Datuk Fernandes informed us of his airline’s plans to remove many of the barriers and conditions that are preventing disabled persons from flying with AirAsia. For starters, AirAsia has agreed to purchase 2 ambulifts – one for LCCT-KLIA and the
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of the specific threats and opportunities confronted by AirAsia besides that, this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast
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Q1.Analyze the current situation facing MAS and Air Asia using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place. The goal of an organization is to reach and achieve optimal purpose. They want to make the most out of their atmospheres and existing environments in order to their accomplishment. External factors are the one that affect an organization indirectly, such as: •Political •Social-cultural •Technological
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9/25/13 Air Asia Assignment - Term Papers - Haixzzz Get Access to over 1,148,422 More Essays. Upgrade Your Account Now. Upgrade Essays Book Notes AP Notes Citation Generator More | Hi ilaanabila Search essays Home » Business & Economy Air Asia Assignment By haixzzz, september 2011 | 9 Pages (2048 Words) | 2984 Views| | | Upgrade to access full essay This is a Premium essay for upgraded members Air Asia A. Introduction 1. Objective and scope This paper will analyze
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Abstrak. Introduction – Air Asia Berhad Pengenalan - Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. Air Asia adalah Kos Carrier Rendah Malaysia Airline Syarikat yang diasaskan pada tahun 2001 oleh Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Ia adalah yang pertama berjaya dan merupakan salah satu daripada kos terbesar syarikat penerbangan rendah di Asia Tenggara
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Product The product of AirAsia are not only offering an air transportation service to convey customer from origin to destination, the service of airline has been started when the customer consumed, such as ticket booking, payment, check in. Compared with the traditional consumer offerings, flight course service, as the most important product of airline, is invisible, intangible and cannot be touched. Customer cannot experience truly the various services providing by airline before boarding, flight
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Air Asia Berhad (Air Asia) is one of the leading low cost airlines in South East Asia which has expanded rapidly since 2001. AirAsia aims to establish itself as a leading low cost carrier in market by valuing its customers through cost advantages created by operational effectiveness and efficiency. The key of profitability for airlines is unit cost competitiveness because airlines know that it is difficult to increase their revenues in the current situation. The cost gap is the source of sustainable
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carrier said it would steer clear of Delhi and Mumbai, and instead focus on growing traffic in smaller cities, such as Bangalore and Chennai. AirAsia cited congestion, competition and the high landing charges in the two biggest Indian airports as reasons to avoid the political and financial capitals. It will fly on relatively uncharted routes. In October, AirAsia hopes to connect Bangalore with the Northeast. Believe in network strategies that don't involve existing heavy-flying traffic or a lot of historical
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