and Singapore airlines, the organizations have enacted strategic changes to position itself on the global air transport market. The wakeup call came in 2005 when the airline experienced its worst experience. The Malaysia Airline System achieved success in two years and braced the impact of the financial meltdown that rocked the world at around that time. The underlying success factor behind its swift recovery attributes to the strategic and competitive strategies implemented, and effective
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successful of the business which contributes a lot to the economic growth. In Malaysia, one of the successful entrepreneurs is the founder of the Tune Group of Companies named Tony Fernandes, who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". This paper will discuss the key entrepreneur attributes of Tony Fernandes which bring him to the success in his business and the background information of the companies. Table Of Contents
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Introduction (256) Air Asia is the world low fares airlines and had won the Skytrax World's best low-cost airline award in 2009, 2010 and 2011. Air Asia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. The co-founder of Air Asia is Tan Sri Anthony Francis Fernandes or also known as Tony Fernandes. Tony bought 2 boeing airplanes 9M-AAA and 9M-AAB for around RM40 million after Mahathir advised him to buy it due to the plane is making debt
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bought the company on the 8 September 2001 with estimation of RM 40 million debts. The operations of Air Asia began on 8 December 2001 until now. There are many continuous transformations that Air Asia makes in order to succeed, to achieve its strategic mission and vision and also to sustain in the industry. According to the continuous transformations by the Air Asia, we can classify it into three main phases which are Phase I (from the year 2001- 2004), Phase II (from the year 2005 to 2008) and
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Boought by tony Fernandez in 2001 AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was quickly losing money. Fernandes mortgaged his home and used his personal savings to acquire the company, comprising two ageing Boeing 737-300 jets (9M-AAA and 9M-AAB) and US$11 million (RM40 million) worth of debts, for one ringgit (about 26 US cents), and transformed it into an industry player. One year after his takeover, AirAsia had broken even and cleared all
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AirAsia flies 20 million passengers in five years m-Travel.com Asia’s low fare airline AirAsia has surpassed its 20 millionth passenger mark in June this year. AirAsia, established in December 2001, has expanded from a two-aircraft operation to a fleet of 45, serving a regional network spanning 10 countries covering Malaysia, Thailand, Indonesia, Macau, China, Philippines, Vietnam, Cambodia, Singapore and Brunei. With the recent confirmation of 40 Airbus order, AirAsia’s total order now stands
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perform well when they understand how their works affects other areas and activities of the firm. c) Internal audit becomes the effective drivers for improving the process of communication inside the firm. d) Involvement in performing an internal strategic management audit provides vehicle for understanding nature and effect of decisions in other functional business areas of the firm. IFE - internal Factor evaluation One of known
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helping to collect, distribute, integrate, and analyze data. Besides that, one of the main purpose is to improve decision making. MIS is the study of information needs of a management at every level in making operational, tactical, and strategic decisions. Its aim is to design and implement machine procedures, processes, and routines that provide detailed reports in an accurate,
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Malaysia Stock Picks Malaysia stock picks site has been developed to give first hand information with regard to share trading opportunities available for investors who do not like go through lengthy research reports, calculations,etc but to have a clear idea about stocks that have future up side potential.Our service is just not for day traders but for the investors who wish to see their money growing in the long run.Our main objective is to provide information relating to trading under one roof
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1. Briefly describe the trends in the global airline industry. a) Increasing travel demand Two of the top six U.S. airlines saw their best traffic results in 18 months this past November. While Southwest recorded a 12 percent increase, Continental registered a 2.8 percent increase, respectively, in miles flown per passenger. These figures represent absolute increases in ‘warm bodies’ flown – a more reliable metric than passenger load factor. Clearly, the slump in air travel is ending. IATA
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