Page A. Introduction 3 B. AirAsia Company 3 C. AirAsia Financial Analysis 5 D. AirAsia Web Design 6 E. Customer Segmentation 8 F. Value Chain Analysis 9 G. AirAsia SWOT Analysis 10 H. Porter’s five-forces analysis on AirAsia 10 I. Capabilities Analysis 13 J. Summary 14 References 15 STRENGTH 1. Low operational cost by having a single aircraft type fleet i.e. Boeing 737 or Airbus A-310. 2. Low maintanace cost due to the same reason as above. 3. Low operating cost due to being No
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Assignment for Strategic Management External influences on growth. All industries are influenced by the external environments, the firm's ability to react quickly tho the changes may help the growth of cripple them. There are 2 main models to help identifying them PESTEL and 5 factors. In the following, I will be discussing the relevant PESTEL tool, with incorporated 5 factor contributions due to the lack of information to plot out the 5 factor model. Politics Rules and legal compliance differs
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[pic]Introduction: |AirAsia - | | | |The leading low cost airline in Asia – Air Asia has been expanding rapidly since 2001, to become an award winning and the largest | |low fare transporter in Asia. With a fleet of 72 aircrafts, Air Asia flies
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CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG ASR Bali • • • • • Jakarta CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG CHECK-IN BAGGAGE 15KG Invoice PT. Indonesia AirAsia Office Management Building, 2nd Floor, Soekarno Hatta International Airport Cengkareng, Jakarta 19110 Indonesia Payment Flight 5 Guest Iuran Wajib Jasa Raharja Value Added Tax Sub Total Services & Fees 5 x Booking Service Fee 10 x Check-In Baggage
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Air Asia What are the sources of AirAsia’s cost advantage? Value chain: Operations: Single type of aircraft, short and medium distance flights, joint-venture (Thai airasia and Indonesia Airasia), High aircraft utilization (fastest turnaround time), low fare- no frills, complements (shuttle bus, hotels, financial services). On board: no meals, snacks can be bought, only one class (more seats per plane), no aerobridges, no seating Logistics: Marketing/Sales: Advertising, co-branding, sponsorships
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Assignment One Task (One) 1) Cost Leadership Strategy Definition Companies that choose a cost leadership strategy offer relatively standardized products with features or characteristics that are acceptable to customers. In other words, with a minimum level of differentiation and also at the lowest competitive price. This means that companies offer standardized to an industry’s typical customer. Customers receive value when a company successfully implements a cost leadership strategy.
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summary analysis of its key revenue lines and strategy. The analysis looks at the impact of external and internal factors on the organization, and evaluate it responses. Essentially SWOT and PESTLE analysis provide a simple framework through which strategic options can be identified in which Air Asia operate. The SWOT process will start by examining the strengths of the Air Asia of today. One of the most dominant strengths possessed by Air Asia is the adding of new Airbus A320 aircraft to its fleet
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the form of buying of aircrafts, staff hiring, pilot hiring, etc. Thus, the threats of new entrants for AirAsia are very low. AirAsia uses a very simple and effective strategy of selling tickets. People have to buy tickets from AirAsia’s website which they do very easily. Thus, through this process, AirAsia saves a lot of money by not being liable to pay any travel agent. This Strategy of AirAsia is hard to imitate and makes them less vulnerable to new entrants. It also provides facilities to people
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Fernandes show his commitment on the strategic positioning of his brand is by providing low prices and quality service, courage and vibrant spirit of Air Asia, Air Asia molded into the vanguard of an international brand. His brand strategy include: creative use of public relations, publicity of our passengers and our aircraft characteristics, which has won widespread praise establish Air Asia brand; with major world-renowned brands together will greatly enhance the strategic brand grade Air Asia. Sales
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Q1.Analyze the current situation facing MAS and Air Asia using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place. The goal of an organization is to reach and achieve optimal purpose. They want to make the most out of their atmospheres and existing environments in order to their accomplishment. External factors are the one that affect an organization indirectly, such as: •Political •Social-cultural •Technological
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