AirAsia Bhd (AirAsia) announced yesterday that it had signed with CAE, a global leader in flight training solutions, a joint venture agreement to set up a world-class aviation training centre that would offer state-of-the-art training for airlines throughout Asia. The signing was witnessed by the Deputy Minister of Higher Education of Malaysia, Datuk Saifuddin Abdullah. The centre, to be aptly named the Asian Aviation Academy, was the initial effort and a part of the joint venture between AirAsia
Words: 503 - Pages: 3
Sdn Bhd and in 1992, became the Southeast Asian regional vice-president for Warner Music Group. When Time Warner Inc. announced its merger with America Online Inc. in 2001, Tony left to pursue his dream of starting a budget no-frills airline which AirAsia with the tagline “Now everyone can fly.” He also founded the Tune Group companies Tony Fernandes is a true visionary. For all the business that Tony was involved, he showed a clear picture into the future of these industries. Moreover, he
Words: 1504 - Pages: 7
1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess
Words: 3385 - Pages: 14
Barrier-Free Environment and Accessible Transport Group (BEAT) met with AirAsia Group Chief Executive Office Dato’ Tony Fernandes this morning. 16 representatives from various NGOs attended the meeting that resulted from the protest at LCCT-KLIA. From the word go, Datuk Fernandes informed us of his airline’s plans to remove many of the barriers and conditions that are preventing disabled persons from flying with AirAsia. For starters, AirAsia has agreed to purchase 2 ambulifts – one for LCCT-KLIA and the
Words: 257 - Pages: 2
of the specific threats and opportunities confronted by AirAsia besides that, this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast
Words: 282 - Pages: 2
Q1.Analyze the current situation facing MAS and Air Asia using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place. The goal of an organization is to reach and achieve optimal purpose. They want to make the most out of their atmospheres and existing environments in order to their accomplishment. External factors are the one that affect an organization indirectly, such as: •Political •Social-cultural •Technological
Words: 413 - Pages: 2
Product The product of AirAsia are not only offering an air transportation service to convey customer from origin to destination, the service of airline has been started when the customer consumed, such as ticket booking, payment, check in. Compared with the traditional consumer offerings, flight course service, as the most important product of airline, is invisible, intangible and cannot be touched. Customer cannot experience truly the various services providing by airline before boarding, flight
Words: 308 - Pages: 2
carrier said it would steer clear of Delhi and Mumbai, and instead focus on growing traffic in smaller cities, such as Bangalore and Chennai. AirAsia cited congestion, competition and the high landing charges in the two biggest Indian airports as reasons to avoid the political and financial capitals. It will fly on relatively uncharted routes. In October, AirAsia hopes to connect Bangalore with the Northeast. Believe in network strategies that don't involve existing heavy-flying traffic or a lot of historical
Words: 929 - Pages: 4
As stated in the chapter 4, in the section of business model reconstruction had explained enough on how Air Asia make their name available to customers and they can enjoy the profit without abandon the existing name which is Malaysia Airlines. Herewith, what can be explained is it still the same organization, but they changed the business to the new ones which just focusing on the new while they are not abandoning the existing business and bring in new business which there was no one as the first
Words: 591 - Pages: 3
discriminated against when booking AirAsia tickets online, where an icon would appear on the website asking if the ticket purchaser would require “special assistance”. According to Lee, the passenger clicked 'yes', then they would not be able to proceed with the booking. Lee also said that AirAsia charged RM12 for renting out a wheelchair, which a passenger could use to go from the ticketing counter to the departure hall. When interviewed by Malaysia's Daily Express, AirAsia Chief Executive Officer Datuk
Words: 478 - Pages: 2
