Like his friend, Sir Richard Branson of Virgin, Mr Fernandes has turned himself into his company's most effective marketing tool. AirAsia has similarly been a soaring success. Starting with two planes bought from a Malaysian conglomerate in late 2001, the airline will have 30 by the end of 2004. It operates 19 routes across Malaysia, recently started Singapore-Thailand flights and, from next month, starts flying to Indonesia. The company has no debt and has been profitable from the start. Its
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Tony Fernandes founded Tune Air Sdn Bhd in 2001, with a vision to make air travel more affordable to Malaysians. With that in mind, Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air's initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia . AUTOCRATIC only one person has the authority over the followers
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eight years ago when it began operations, AirAsia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included - preventing it from taking off. Today, the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes, with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been instrumental in building the AirAsia brand. Known for its strong marketing and branding culture, AirAsia was recognised as one of Malaysia's 30
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Strengths AirAsia is the low cost leader in Asia. AirAsia has the opportunity to lead all theflight and also having the first move advantage as a first low cost airline in Asia.With the help of AirAsia Academy, AirAsia has successfully created a “low-costairline mentality” among their workforce. The workforce is very flexible and highcommitted and very critical in making AirAsia the lowest cost airline in Asia. Inthis new advertisement, one of our ‘C’ is cheap. This is ‘C’ is represent the cheapword
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Cathy Pacific and Singapore airlines, the organizations have enacted strategic changes to position itself on the global air transport market. The wakeup call came in 2005 when the airline experienced its worst experience. The Malaysia Airline System achieved success in two years and braced the impact of the financial meltdown that rocked the world at around that time. The underlying success factor behind its swift recovery attributes to the strategic and competitive strategies implemented, and
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“Now everyone can fly”. Although Air Asia is famous because of its price, but there are also a few problems occur at the management system such as delay problem, facilities problem and also the customer services problem. On this assignment, we try to give suggestions on how Air Asia should deal with these problems based on the management system. Management system is very important for a company because it can determine whether the company can achieve their goal on time or not. Besides that, customer
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1. BACKGROUND Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally, it was founded by a DRB-HICOM which is the government owned conglomerate. Then, Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001
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of the firm. The functional areas that were mentioned are including the management function, marketing function, finance and accounting function, production and operations function, research and development function and also computer information systems function of the company. Accessing the firm's strength and weaknesses also means that we are auditing the internal environment of the firm. It gives many benefits for conducting the internal audits which such as below. a) Providing more opportunity
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- Who is Tony Fernandes? Malaysian entrepreneur and the founder of Tune Air Sdn.Bhd. Introduced the first budget no frills airline, AirAsia, to Malaysians with the tagline “Now everyone can fly” Why we chose him? Flying to over 65 destinations in more than 20 different countries. Their revenues have tripled since 2007 taking in 3,948 million Malaysian Ringgit in 2010. Built a work force and corporate structure that would reflect his own personality Leadership
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Management Infotmation System INTRODUCTION OF AIR ASIA [pic] Air Asia is one of the Malaysian Airline, as the second Malaysian National Airline, Air Asia was born in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Normally low-costs
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