CBE (born 30 April 1964; also known as Tony Fernandes) is a Malaysianentrepreneur and the founder of Tune Air Sdn. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". He has since founded the Tune Group of companies. He rose to prominence by turning AirAsia, a failing government-linked commercial airline, into a highly successful budget airline public-listed company. Fernandes was also instrumental in lobbying the then-Malaysian
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digitalization era, by 2007, AirAsia had become one of the most successful budget airlines in the world. Having dominated Southeast Asia and entered China and India, AirAsia was poised to solidify its place as a top budget airline and one of the most consistently profitable globally. AIRASIA X Airasia X subsidiary of Airasia was founded in 2 November 2007 it’s a long-haul, budget airline based in Malaysia. The airline Airasia, is the international operation of the brand Airasia which is Asia's largest
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Research in Transportation Business & Management 10 (2014) 40–44 Contents lists available at ScienceDirect Research in Transportation Business & Management Transferring low-cost marketing practices from air to rail services: The Ouigo case Paul Chiambaretto a,b, Anne-Sophie Fernandez c a b c MRM-Groupe Sup de Co Montpellier Business School, 2300 Avenue des Moulins, 34080 Montpellier, France Ecole Polytechnique, PREG-CRG, Bat. Ensta, 828 Boulevard des Maréchaux, 91762 Palaiseau,
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Talent Solutions Case Study AirAsia Business Challenge Company Profile AirAsia, the leading and largest low-cost carrier in Asia, services an extensive network of 85 destinations. Within 10 years of operations, it has carried over 152 million guests and grown its fleet from just two aircraft to 106. The airline today is proud to be a truly ASEAN (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand, Philippines and
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Layout plays a vital role in ensuring the efficiency of the process design. Layout involve utilizing business space via the arrangement between people and equipment and machines in effective manner so that the people movement and information flow are smooth long the process. In many kinds of industry nowadays, the efficiency of business also can be determined by its layout design. As the McDonalds example which succeed create competitive advantages through its layout design, businesses also have
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http://vigaexalt.blogspot.com/2014/01/successful-entrepreneurs-taking-risks.html RISK…..How does this four digit word have influenced us in life? The word ‘risk’ shall appear distressing in whatever choice of decision making ranging from buying property, investment, business start-up, suppliers, vendors, customers to even marriage. It is common to associate risk negatively such as being irresponsible, rash, losses, damages or even threat. Definitely it is part of our life, business and work but
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In succession planning, the Tony Fernandes recognized as a central presence in an organization can be inhibited. He has said that good leadership is to know when to go, only to succeed is a good leader, but if someone else transport and the company has become more solid. Then, you can succeed as a leader. He also said Air Asia would not leave just yet, but it is certain that he will not make that mistake. He also has something more to be done, but there are also young people who come to gradually
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The Low Cost Airline: AirAsia A study of opportunities, challenges and critical success factors LGT 3007 Air Transport Logistics [pic] Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States, where it was pioneered in the 1970s by Southwest Airlines, the model for budget carriers elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the
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Media's Brand of the Year Goes to AirAsia Awarded for constant innovations and bold ideas in branding campaigns SINGAPORE, 9 December 2009 – AirAsia, the world's best low-cost carrier, continues its award winning streak when the airline was bestowed the prestigious Brand of the Year award at Media's Agency of the Year (AOY) Awards, held at the St. Regis in Singapore. In its 16th year, the Agency of the Year Awards recognizes inspired brand leadership, management excellence, outstanding business
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Analysis On Airasia 1.0 Introduction Purpose The purpose of this analysis is to conduct an environmental analysis in the context of AirAsia's international business operations, describing the major variables involved and the impact of the specific threats and opportunities confronted by AirAsia besides that, this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up
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