market share they focused on specific markets like domestic services, short and long haul regional services and selling their products below the average industry prices. Air Asia adopted a number of actions to compete in the industry. It launches the values added services which are to provide ticketless travel and implement a free seating policy. In 2007 air-Asia became the first airline in Malaysia to offer internet checking services that allowed all the passengers to print their own boarding passes
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depends on the law of supply and demand. The values of properties and facilities are set by the participants in the market i.e. suppliers, vendors, businesses, and consumers, in which the government has no role in setting any rules or regulations of prices and resources. In other words, the government does not interfere. It can be often referred to as Barter Trading. Both parties voluntarily agree to exchange something for the other to which he holds value. Which goods are to be produced are defined
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Kingston University London Faculty of Engineering Bachelor of Science (Hons) in Aircraft Engineering Competitive position of Singapore Airlines Module No : EG3080 Module Title : Business Application in Engineering Submitted by : Chia Kok Kwang Alvin (K1068496) Table of Contents Page 1. Abstract 3 2. Introduction 4 3. Background 5 4. Singapore Airline’s Macro Environment (PESTEL Analysis) 6 5.1 Political Factors 6
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Sanjana Group -15 Puru | Prabhav | Aditi | Mohit | Akhil | Sanjana Group -15 * 1 Introduction * background study The aviation sector is a major contributor to India’s economy, it provides 1.7 million jobs through its long supply chain and which are 10 times higher than average jobs in terms of productivity and income. The aviation market has 150 million travellers through its airports and is expected to reach 450 million by year 2020 which will make it the third largest aviation
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STRATEGY PROCESS MODELS 1.0 STRATEGIC ANALYSIS Business Process And Operation Air Asia has fostered a dependency on Internet technology for its operational and strategic management, and provides an online ticket booking services to traveler online. The following shows the home page of Air Asia.com as the company key channel of marketing and sales. Exhibit 1 – Air Asia.com Home Page To book a flight with Air Asia, customers can either choose the following channels or simply visit the
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Table of Contents List of Figures 4 List of Tables: 5 Preface 6 Acknowledgements 7 Executive Summary 8 Abstract 9 PART ONE 10 Launching the Proton Prevé – DRIVE IT TO believe IT 10 1) Prevé – Product (Atrributes) 10 2) Prevé - Price 10 3) Prevé – Place (Distribution) 11 4) Prevé – Promotion 11 COMPANY BACKGROUND 12 PROTON Business Strategy 12 FINANCIAL INSIGHTS OF PROTON 14 Critical Success factor 15 Product 15 Price 15 Promotion 15 Place 15 Critical Success
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S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service
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Harley-Davidson: Culture State Transition for Harley-Davidson: Relationships State Transition for Harley-Davidson: Markets The Six Pillars of a Value Proposition Leveraging up the Apple Value Proposition Reconciling Different Value Propositions Leveraging up Samsung Electronics’ Value Proposition Components of a Business Model Aligning the Business Model and Value Proposition Business Model Needs Analysis Delivering Strategy System Balance and Strategy Delivery at CEMEX Organizational Culture and Cultural
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Contents • 1 History o 1.1 Early history 1.1.1 Wright Amendment o 1.2 1980s–90s o 1.3 2000s 1.3.1 Repealing the Wright Amendment 1.3.2 2008–2009 o 1.4 2010s 1.4.1 AirTran Airways acquisition 1.4.2 2011–present • 2 Corporate identity o 2.1 Advertising • 3 Corporate affairs o 3.1 Headquarters o 3.2 Employment o 3.3 Impact on carriers o 3.4 Lobbying Texas rail • 4 Destinations o 4.1 Top served cities o 4.2 International service • 5 Airline partnerships o 5.1 Codeshare
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Human Resource Management Practices & Talent Management in Response Towards Globalisation: A Comparative study on Telecommunication Company within BIMP-EAGA region Abstract The unprecedented pace of globalisation, coupled with trade liberalisation, and capital movement has posed a serious challenge for organisations within BIMB-EAGA region to compete and excel in an open market. Talent management is a fundamental factor in responding towards globalization. Retaining and training good employees
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