AIR ASIA AIRLINES COMPANY COMPANY BACKGROUND Air Asia Berhad is an established in 1993 with commenced operations in 1996. In 2001, Tune Air Sdn Bhd Tony Fernandes’s company purchased this airline from DRB-Hicom. Air Asia never look back after that. Air Asia’s first and main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport, while its secondary hubs are at Kota Kinabalu International Airport, Senai International Airport and Penang International Airport. Air Asia
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Tony Fernandes founded Tune Air Sdn Bhd in 2001, with a vision to make air travel more affordable to Malaysians. With that in mind, Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air's initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia . AUTOCRATIC only one person has the authority over the followers
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HISTORY OF THE AIR ASIA AirAsia Berhad is also known as AirAsia which is a Malaysia low cost carrier (LCC). It is an aviation company which provides main activity that is air transportation service. AirAsia is the starter and leading the low cost travelling in Asia where operate scheduled domestic and international flight and is Asia’s largest low fare. Air Asia has been established seen 1993 and it has been executed start from 18 November 1996. When it is being established, AirAisa was
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Boought by tony Fernandez in 2001 AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was quickly losing money. Fernandes mortgaged his home and used his personal savings to acquire the company, comprising two ageing Boeing 737-300 jets (9M-AAA and 9M-AAB) and US$11 million (RM40 million) worth of debts, for one ringgit (about 26 US cents), and transformed it into an industry player. One year after his takeover, AirAsia had broken even and cleared all
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In this article, I will discuss and analyze AirAsia Airline within the context of this marketing concept described above. Identifying the target market and highlighting some of the marketing mix employed to attract the chosen market Finally, I will discuss the threats to the long-term success of the airline with reference to the current marketing mix in order to overcome certain service shortcomings. ORGANIZATIONAL ANALYSIS Company Background AirAsia Malaysia is second national airline. It was the
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Swinburne University of Technology Faculty of Business and Law International Business Strategy Analysis Group Assignment (35%) INB70012 Global Business Strategy Semester 1, 2015 Strategy Analysis of AirAsia Convenor : Dr Aron Perenyi & Lecturer Students : Natalia Knets Emma Dalton Gautham Raju Markus Arian Shakoor (1704583) * Executive Summary * Content page Executive Summary II Content III Figures IV 1 Introduction 1
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Layout plays a vital role in ensuring the efficiency of the process design. Layout involve utilizing business space via the arrangement between people and equipment and machines in effective manner so that the people movement and information flow are smooth long the process. In many kinds of industry nowadays, the efficiency of business also can be determined by its layout design. As the McDonalds example which succeed create competitive advantages through its layout design, businesses also have
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successful of the business which contributes a lot to the economic growth. In Malaysia, one of the successful entrepreneurs is the founder of the Tune Group of Companies named Tony Fernandes, who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". This paper will discuss the key entrepreneur attributes of Tony Fernandes which bring him to the success in his business and the background information of the companies. Table Of Contents
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Value chain analysis at air asia Air Asia is the second Malaysian national airline which provides a totally different types of service called low cost no frills. Their vision is to provide affordable price to all worldwide travellers with minimum in-flight service.thier price is slightly lower than to any other full service airlines. Before 2001 Air Asia fails to capture market or attract new customer due to its poor operation against the full fledge service given by Malaysian airlines which was
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STRATEGY, STRUCTURE AND CULTURE 8 8. CHALLENGES OF AIRASIA 9 9. CONCLUSION 9 10. REFERENCES 10 11. APPENDIX 10 1. Organizational Structure 10 2. Survey 10 1. INTRODUCTION Our group would like to study about successful organization to enhance our learning experience. We have discussed few topics and finally AirAsia was selected for our group project because AirAsia is one of the role model for Low Cost Carrier industries
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