AirAsia Case Study Analysis I. PROBLEM How to continue with its low-cost leadership strategy provided that market fuel prices are unstable and improve its competitiveness among competitors in the LCC segment II. OBJECTIVES To sustain its cost advantage and status as the top low-cost but high quality airline III. AREAS OF CONSIDERATION a. For the past 7 years, AirAsia has been the leading airline in the LCC segment b. In the mid-2008, fuel prices started to
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to follow the predetermined routes to the destinations. It is clearly proved that UPS utilizes most of the principles of scientific management. AirAsia is one of the companies in 21st century, which are practicing Henri Fayol’s General Administrative Theory. There is division of work, which are divided into different departments. The employees of AirAsia are very discipline and they have a common goal, which is giving the possible best service to the passengers despite it is a
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Hong Kong Budget Airline Industry Analysis By Jaeyeong Ahn 1155032046 Xie Jianting 1155001899 Shi Weiran 1155002072 Tan Jiayi 1009609441 Gao Jingya 1155001997 TABLE OF CONTENTS 1. Introduction 2. Budget Airline Industry 2.1 Definition & Pricing Model 2.2 Common Practices to Lower Overall Costs 2.3 Development of Budget Airline in America, Europe and Asia 3. Hong Kong Market Analysis 3.1 Competitive Landscape 3.2 Major Budget
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trust. In order to achieve economic of scales, many airlines creates alliance with each other therefore creating efficiency in joint purchase of aircraft, cost of maintenance and parts thus save hundreds of millions of dollars such as the Jetstar/AirAsia alliance. This creates further barriers whereby new entrants will not be able to compete in term of cost and price. (1) Power of suppliers to the industry - Medium to High The airline supply business is mainly dominated by Boeing and Airbus
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of Business and Management; Vol. 8, No. 24; 2013 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 Arif Kamisan, P1 & Brian E. M. King1 1 School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China Correspondence: Arif Kamisan, P, School
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no airline including AirAsia can operate. In addition, all airlines in LCC industry compete on costs, AirAsia Airlines needs to offer the lowest possible fare in order to win the competition in lower the costs as possible as need. In the way they want to lower the cost regarding the others airlines agency also do the same thing in lower the cost, AirAsia Airlines must more cheaper and affordable. However, this AirAsia Airlines are situated in many place in Malaysia. AirAsia Airlines opened many
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b)Some decisions are made by the govt (landing rights,services to certain routes,equity ownership); take the case of Subang for example, Airasia applied to use Subang as their hub, was turned down by the govt. Now the govt has allowed Firefly (a subsdiary of MAS) to operate from Subang. c)Political influence could also affect the HR policies of Airasia - recruitment and selection of staff do not necessarily be based on merits but also on the racial composition.. etc etc
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berbeda dari konsep awal mula produk atau jasa tersebut. AirAsia Berhad adalah sebuah maskapai penerbangan dengan sistem low-cost yang berkantor pusat di Kuala Lumpur, Malaysia, yang mulai beroperasi sejak 18 November 1996. AirAsia telah dinobatkan sebagai maskapai penerbangan bertarif rendah terbaik di dunia, yaitu sebesar US $ 0,023 per available seat kilometers (ASK), dan sekaligus juga merupakan pelopor low-cost travel di Asia. Saat ini, AirAsia Group beroperasi di penerbangan domestik dan internasional
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Jan-Mar Quarter 2008 Results 29 May 2008 Disclaimer Information contained in our presentation is intended solely for your reference. Such information is subject to change without notice, its accuracy is not guaranteed and it may not contain all material information concerning the Company. Neither we nor our advisors make any representation regarding, and assumes no responsibility or liability for, the accuracy or completeness of, or any errors or omissions in, any information contained herein
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Ques1. “In the innovation economy, the network will be the value innovation engine”. Provide an insightful review of the meaning of the statement along with at least two examples. An economy which is characterized by intangible assets like knowledge, innovative capabilities, technology and entrepreneurship are positioned at the centre of the model rather than as independent forces is the Innovation Economy. In such an economy, the key ingredient is the network. The main objective of the innovation
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