CBE (born 30 April 1964; also known as Tony Fernandes) is a Malaysianentrepreneur and the founder of Tune Air Sdn. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". He has since founded the Tune Group of companies. He rose to prominence by turning AirAsia, a failing government-linked commercial airline, into a highly successful budget airline public-listed company. Fernandes was also instrumental in lobbying the then-Malaysian
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Question 1 Analyze the current situation facing MAS and AirAsia using the internal and external strategic environment analysis model. Discuss what aspects and why did their collaboration take place. Answer Background to AirAsia A ‘no-frills’ airline is defined as one “That uses charter and/or scheduled flights to offer bargain-basement fares. Budget airlines usually land at and take-off from secondary airports, do not provide in-flight meals or refreshments, and may not even offer numbered
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Sdn Bhd and in 1992, became the Southeast Asian regional vice-president for Warner Music Group. When Time Warner Inc. announced its merger with America Online Inc. in 2001, Tony left to pursue his dream of starting a budget no-frills airline which AirAsia with the tagline “Now everyone can fly.” He also founded the Tune Group companies Tony Fernandes is a true visionary. For all the business that Tony was involved, he showed a clear picture into the future of these industries. Moreover, he
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Tan Sri Dr Anthony Francis Fernandes Background and Qualification Tan Sri Anthony Francis Fernandes, the founder of Tune Air Sdn. Bhd, which introduced the first budget no-frills airline in Malaysia, AirAsia with the tagline of "Now everyone can fly". He was born in 30 April 1964 in Kuala Lumpur, Malaysia to a Goan (originally from Goa) father Dr. Stephen Edward Fernandes and a Kristang (known as "Portuguese-Eurasians") mother Ena Dorothy Fernandez. Dr Tony Fernandes was educated at The Alice
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assumed its $11 million in debt. He relaunched AirAsia Berhad as Asia’s first low-fare airline and the region’s first carrier to allow customers to buy tickets online and through mobile phones. The no-frills outfit got rid of complimentary food and drinks, frequent-flier programs, airport lounges, even cleaning crews; flight attendants now clean the cabins after flights. Ads are sold on the airplanes’ overhead bins and tray tables. All this has helped AirAsia become one of the world’s lowest-cost carriers
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Assignment for Strategic Management External influences on growth. All industries are influenced by the external environments, the firm's ability to react quickly tho the changes may help the growth of cripple them. There are 2 main models to help identifying them PESTEL and 5 factors. In the following, I will be discussing the relevant PESTEL tool, with incorporated 5 factor contributions due to the lack of information to plot out the 5 factor model. Politics Rules and legal compliance differs
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are operating at KLIA2 terminal and start with only domestic routes but then expand the routes to international routes to country such as India, Bangladesh, Indonesia, Singapore and many other country. The reason for the Malindo Air is build due to AirAsia entry to the Indonesia market has affected the market share owned by the local Indonesia airlines such as Lion Air hence this has push them also to enter the Malaysia market by performed the joint venture with NADI and provide the low cost airlines
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CONTENTS PAGE 1 INTRODUCTION 2-6 1.2 INTERPERSONAL ROLE 1.2.1 Figurehead 1.2.2 Leader 1.2.3 Liaison 1.3 INFORMATIONAL ROLE 1.3.1 Monitoring 1.3.2 Disseminator 1.3.3 Spokesperson 1.4 DECISIONAL ROLE 1.4.1 Entrepreneur 1.4.2 The Disturbance Handler 1.4.3 Resources Allocator Roles 1.4.4 Negotiator Role 2.0 FIRST ARTICLE 7-9 2.1 Role as a Figurehead 2.2 Role as a Spokesperson 2.3 Role as an Entrepreneur 2.4 Role as a Negotiator
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Table of content 1.0 Introduction……………………………………………………………………..2 2.0 Favorite brand is Air Asia……………………………………………………….3 3.1 Favorite brand and the reasons brand makes great………………………4 3.0 Bad brand is Rayani Air…………………………………………………………6 4.2 The reason why the brand are bad……………………………………….7 4.0 The major competitor of the favorite brand…………………………………..8 4.1 Malaysia Airlines (MAS) the major competitor of Air Asia………….....9 4.2 Competing brands in
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just providing air travel, airlines will leverage more on mobile technology and social networks to foster deeper and more responsive interaction with customers and build brand loyalty Comment on the business-level strategy adopted by AirAsia. How has AirAsia achieved cost leadership or differentiation? The business level strategy adopted by
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