Airbus A3XX: Developing the World’s Largest Commercial Jet Estamos al 23 de junio del 2000, la pregunta es ¿se debe lanzar el Airbus A3XX? A) Analiza detenidamente el caso y haz un resumen de los principales datos. En Junio 23 del 2000, Airbus Industrie’s Supervisory Board aprobó a Airbus el ofrecimiento de A3XX, lo que se espera que sea un jet de tamaño jumbo con asientos disponibles desde 550-990 pasajeros. Algunas compañías mostraron interés tales como Air France, Emirates Airlines,
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Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc 1. How do the retailing strategies of Sears and Wal-Mart differ? Walmart’s strategy is more of a cost leadership strategy and Sears has more of a product differentiation strategy. This fact can be derived from their income statements , as is observed that Sears in 1997 spent 23% ( percentage of its sales) on Selling and administrative costs yet Walmart spent only 16% ( as a percentage of it’s sales ) on the same income statement line.
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FINANCIAL MANAGEMENT (BA 385T) FALL 2011 PROF. CLEMENS SIALM Case 1: Airbus A3XX Due: August 31, 2011 On August 31st we will discuss the HBS case “Airbus A3XX: Developing the World’s Largest Commercial Jet (A)” (9-201-028, Revised April 26, 2004). The case is available in the course packet or from the website of the Harvard Business School Press. To prepare for the class discussion, you need to submit a written analysis. The assignment is done in your study groups and part of the class contribution
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Organizing for the Airbus A3XX The market for commercial aircraft larger than the Boeing 747-400 is driven by the growth of the airline market generally, flight congestion at major airports, increased cost pressure on airlines, and demand for more environmentally-friendly aircraft. Many of these factors presuppose improved technology, superior design, new manufacturing processes and better supplier collaboration. To minimize weight and fuel costs, for example, the A3XX will incorporate a range of
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billion. When announced the decision to develop a larger version of 747, its shares fell 1.7% on the same day, giving signals to the company that it would not be accepted by its shareholders. But if Boeing uses it, it would not be worth for Airbus to launch the A3XX, because it could not raise the price and still have to divide the market. Then the NPV would be U.S. $ 650 million to a negative value close to selling $ 225 million per unit, assuming sale of 34 units (30% loss of market), with operating
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Term Paper on Airbus INTRODUCTION In December 2000, Airbus formally committed to develop and launch a super jumbo plane known as the A380 at a launch cost of $13 billion. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with capacity in between its existing jumbo (the 747) and Airbus’ planned super jumbo. In addition to making the super jumbo one of the largest product launch decisions in corporate history, this figure
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26, 2004 BENJAMIN ESTY Airbus A3XX: Developing the World's Largest Commercial Jet (A) Aviation is a great business to be in, provided you have limitless money at your disposal, limitless confidence in your ability to get everything right the 1 first time, and limitless resolve and iron nerve. EADS (Airbus) is betting the company on this aircraft. 2 On June 23, 2000, Airbus Industrie’s Supervisory Board approved an Authorization to Offer (ATO) the A3XX, a proposed super jumbo jet
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1. Why is Airbus interested in building the A3XX? What are its objectives? Airbus wants to expand its business. Airbus major competitor Boeing had successfully produced 747 in VLA category. Airbus now wants expand its horizon and enter the VLA segment. There seems to be a promising future in the VLA market category. Analyst predicted that airplanes travelling long distance with higher capacity was more cost effective. The operating cost would be only 12% more than the Boeing 747 but would provide
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Kitty Hawk with their first powered aircraft. Since airplanes have evolved, the Airbus A380 is the world's largest passenger airliner; many airports have upgraded their facilities to accommodate it because of its size. Initially named Airbus A3XX, Airbus designed the aircraft to challenge Boeing's monopoly in the large-aircraft market; the A380 made its first flight on 27 April 2005 and began commercial service in
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REV: SEPTEMBER 18, 2007 ERICH ALEXANDER VOIGT JORDAN MITCHELL Airbus vs. Boeing (A) Should Airbus go ahead and develop its own version of a super jumbo (the A3XX)? Should Boeing develop a larger version of the 747? What would Boeing and Airbus gain by teaming up? What could they lose? The answers to these questions would determine the future of both companies for many years to come. The Commercial Airline Industry Do The global aviation industry was sized at approximately $100 billion
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