------------------------------------------------- INTRODUCTION This case discusses the history of Boeing and salient forces affecting the global aircraft industry, along with the key strategic issues driving Boeing’s competitive strategies. Boeing and Airbus dominate the global aircraft industry, but have very different visions of the future of commercial air travel. Consequently, the strategies they have devised to manage the competitive environment are disparate. The case provides a unique opportunity
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1. BACKGROUND Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally, it was founded by a DRB-HICOM which is the government owned conglomerate. Then, Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001
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“Boeing Faulted” Bloomberg Online By Alan Levin Having seen plenty of company’s expand with ideas, there is no company that wants to do better than Boeing. Boeing has made the impossible possible. They have been waiting for a long time for a fuel efficient plane that can be the next big thing. The Boeing 787 Dreamliner is a long range, mid-size, wide body, twin engine jet that airliner development by Boeing Commercial Airplanes. So having done some research on this airplane they have been the
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nonstop service on routes that required long range but did not justify larger airplanes. Since the 787 would be the first of its kind, it creates a potential market for the Boeing Company and avoids direct competition with its major competitor, the Airbus Company. Besides, with the supply of non-renewable sources of energy remained a major concern for the new generations, aircraft like the 787 that is more fuel-efficient may become a leading trend in the near future. Exchange rate in recent years also
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competitive position with its competitor Airbus industries in the commercial aircraft industry. From mid 1990 Boeing had been losing in aircraft order and profit. Airbus booked more order than Boeing in its history in the year 1999 and repeated regularly until 2005. In the first half of 2006, Boeing booked 4 times more aircraft than Airbus. In 2005 Airbus repeatedly delayed in the delivery of its newest model A380, causing embarrassment, customer had also panned Airbus smallest model A350 at the drawing
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Management Planning Paper Name MGT/330 Date Professor Without a good management planning team, a company can and will fail at being successful. Planning is a very important part of any company, but the Boeing Corporation makes planning a focus of everyday operation. The Boeing Corporation is an aerospace company that produces satellites, commercial and military aircrafts, weapons, launch systems, weapons, advanced information and communication systems and also performance-based logistics
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In executing stage—A major portion of the project work take place. It is very important stage because it is the actual implementation phase. It will occur lots of problems that company need to change their project to solve it. This stage including: Status reports: In this case, it had lots of problem since the first airframe began. Boeing Company didn’t make particular status reports to clarify the reason and the time they need. Each department of company cannot coordinate, it may cause
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Airbus vs Boeing !1 Jon Martin-Vegue Professor: Capt J. Green AVSC 2150 January 16, 2016 Airbus vs Boeing Good economic times is accompanied by an excess of wealth. This excess wealth will be used in a variety of ways for enjoyment that will allow people to travel places they would not normally go. Excess wealth is exactly what the airline industry profits from. Airbus’s new A380 aircraft will thrive in this environment because of how large the aircraft capacity is. It will provide
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CASE STUDY Boeing 787: Global Supply Chain Management Takes Flight Leveraging Global Partners to Maximize Customer Value Company Profile World’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined Goal Leverage global partners to reduce cost, speed time-to-market, and increase customer value while maintaining the highest level of safety Challenge How to maintain visibility and control while transitioning from a vertically
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Jan-Mar Quarter 2008 Results 29 May 2008 Disclaimer Information contained in our presentation is intended solely for your reference. Such information is subject to change without notice, its accuracy is not guaranteed and it may not contain all material information concerning the Company. Neither we nor our advisors make any representation regarding, and assumes no responsibility or liability for, the accuracy or completeness of, or any errors or omissions in, any information contained herein
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