AirAsia BERHAD MARKETING PLAN No. | CONTENTS | PAGE | 1.0 | Executive Summary | 1-2 | 2.0 | Introduction | 3 | | 2.1 Background and History of AirAsia | 3-4 | | 2.2 Vision Statement | 5 | | 2.3 Mission Statement | 5 | | 2.4 Objectives | 5 | 3.0 | Environmental Analysis | 6 | | 3.1 PESTEL Analysis | 6 | | 3.1.1 Political Factors | 7-8 | | 3.1.2 Economic Factors | 8-9 | | 3.1.3 Social Factors | 9-11 | | 3.1.4 Technological Factors
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A REVIEW ON LOGISITCS SECTOR AND EXPEDITORS INC. A REVIEW ON LOGISTICS INDUSTRY INTRODUCTION: LOGISTICS: The detailed coordination of a complex operation involving many people, facilities, or supplies and also the organization of moving, housing, and supplying troops and equipment. The term "logistics" originates from the ancient Greek "λόγος" ("logos"—"ratio, word, calculation, reason, speech, oration"). Logistics is considered to have
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point-to-point travel. With $130 million startup costs, industry’s best talents, and a brilliant CEO, JetBlue was able to have the first flight on February 11, 2000. In an attempt to cut costs even further, David Neeleman, CEO, supplied JetBlue with new aircraft which was purchased rather than rented. JetBlue tried to build its reputation by offering the best amenities. Some of the amenities offered leather seats and seat-back TVs. According to the 2007 JetBlue Annual Report, the firm continues to
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EWMBA 299 – Competitive Strategy Southwest Airlines Introduction The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment, most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation, the incumbent carriers felt the most pain, and the floodgates had
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OBJECTIVE To be able to apply my knowledge and skills that I gained from my studies, trainings and seminars attended as well as to serve the company with commitment, loyalty and honesty. EDUCATIONAL ATTAINMENT 2010-2011 Bachelor of Science in Airline Management And Accountancy– (BS.AMA) MATS College of Technology 2006-2007 Sta. Ana National High School Secondary 2002-2003 Sta .Ana Elementary School
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EWMBA 299 – Competitive Strategy Southwest Airlines Introduction The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment, most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation, the incumbent carriers felt the most pain, and the floodgates had
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company, is a subsidiary of QANTAS currently managed by CEO Bruce Buchanan Industry Both companies operate mainly in Asia Pacific region’s budget passenger airline industry. However, both are not fully integrated as they do not build their own aircraft. Both companies only offer economy class for its flights, which travels within Asia Pacific region and to selected international destinations. Core activities include ? Activity Analysis: First, you identify the activities you undertake to deliver
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factors: friendly services, speed and frequent point-to-point departures. They doesn’t make investment in meals, lounges and seating choice and able to price against car transportation DIVERGENCE: While the other Airlines operated through hub-and-spoke systems, Southwest Airlines doesn’t followed them instead created new rules and alternatives by choosing point-to-point travels between midsize cities. COMPELLING TAGLINE: A Good strategy has a clear cut and compelling tagline, which not only provides clear
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Selex Galileo: A Leader in Defense Systems Amber Tucker Embry Riddle Aeronautical University Managerial Accounting-MGMT 517 Abstract A look inside an Italian-based, leading global defense company reveals roots dating back to discoveries made by the famous, Galileo Galilei in the 1500s. The introduction of the telescope along with the realization of Jupiter’s satellites, and speed of falling objects have been the backbone of Selex Galileo. The company exhibits a strong willingness to work
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Boeing and Airbus both issued corporate reports regarding the demand for aircraft in different segments going forward. Despite differences in the overall outlook in terms of segment popularity and the exact volumes of aircraft to be required by the market, both reports were very obviously positive. The main differences between the reports were seen in Boeing’s willingness to forecast for the increased popularity of mid-range aircraft, versus Airbus’ decision to place a higher weight on the importance
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