UB School of management | Singapore Airlines | Audit of Corporate Social Responsibility | | Team Greatbatch | 12/6/2012 | Maria Kristic Chaitanya Pavuluri Srutakirti Das Anthony Ilaqcua Mark Rutecki Contents Introduction 2 Environment 3 Engine Efficiency and Alternative Fuels 3 Operations and Infrastructure 5 Evaluating Environmental Initiatives 6 Harapan Rainforest Initiative 7 Social Activities: Philanthropic 8 Social Activities: Strategic……………………………………………………………………………………………………………………9
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CASE STUDY Commercial Air Services (Pty) Ltd (Comair) operated as South Africa's first private airline since 14 July 1946. On 27 October 1996 a British Airways franchise agreement came into effect and Comair became known as British Airways Comair (BA). Comair remained a South African controlled company and in 1998 was listed on the Johannesburg Securities Exchange (JSE). In 1999 the airline realised that there was a growing need for affordable air travel as the market had become seriously
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Worldwide events such as the Gulf War, followed by a recession, put a burden on the airline industry and on Lufthansa as a company. These events caused a major decrease in the amount of seats filled in the airline industry. In 1991 the Seat Factor decreased to about 57 percent in Europe, compared to 65 percent worldwide. Socio-Cultural/ Demographic: You can infer from the case that the growing alliances in the airline industry have been increasing due to globalization. In 1991, Lufthansa had an increase
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launch a new airline company that would bring “ humanity back to air travel” despite the fact that U.S. airline industry had lot failures over the past 20 years. JetBlue had target its strategy and operating philosophy by offering customers low –fares tickets, high performance of customer service, providing new aircrafts and focused on point-to-point service to large metro areas. JetBlue’s operating strategy had produced the lowest cost per available-seat-per-mile of any major U.S. airline in 2001- 6
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Introduction Although it has been classified as the fifth largest airline, Classic Airlines like many others in the airline industry is struggling to maintain competitive advantage within its market. A key component of the business model affecting both competiveness and profitability is the structure of the marketing portfolio within the company. The scenario revolves around Classic Airlines, a company that provides air travel, which has seen a dramatic fall in their client base, (University of
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Financial Statement Analysis: Identify the Industry Case Team 6 Industry Traits After researching balance sheets, income statements and financial ratios surrounding the industries in discussion, the below traits have been identified for each industry: Financial industry * High receivables and payables (loans) * High Interest expensed * Little inventory * High net income * High equity ratio Retail industry * Lots of inventory (especially Finished goods) * Low
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Classic Airlines Marketing Concepts [student] MKT/571 February 11, 2013 [instructor] Classic Airlines Marketing Concepts The marketing team for Classic Airlines is facing the task of renewing the appeal of an aging airline struggling to maintain financial viability in the face of legacy costs and a decreasing base of loyal customers. They are facing an ideological division between the CEO and CFO believing too much in numbers, and the CMO maintaining that customers
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MUHAMMAD ADAM ARIFF BIN ARIFFADZILLAH 53259210124 6BME2 FUNDAMENTAL OF AIRLINE ECONOMICS Analysis and discussion of the impact to Emirates Airlines MUHAMMAD ADAM ARIFF BIN ARIFFADZILLAH 53259210124 6BME2 FUNDAMENTAL OF AIRLINE ECONOMICS Analysis and discussion of the impact to Emirates Airlines A380 DELAYS A380 DELAYS Table of Contents About Emirates……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….3-5 Chief Executive Officer…………………………………………………………………………
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British airways Executive Summary: British Airways is one of the International Airlines that provides its flights to 570 destinations in 133 territories. It mainly operates from the Heathrow and Gatwick. It faces many problems like 531 million pounds loss in revenue because of lack of international market study, employee relationship (strike problem) and many more. Hence an effective strategy is the only chance to overcome these problems. The strategy of British Airways includes the innovation
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Flight Centre Business and Strategic Analysis A clear statement of the company’s activities: Flight Centre Limited is Australia's largest and leading travel agent. It provides cost-effective domestic and international airfares, resorts, accommodation, car rental, tours, destination information and visas and travel advice. It owns more than 2,500 stores in ten different countries with more than13, 500 employees. The company offers a full travel service for leisure and business travelers in Australia
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