POSITIONING STRATEGY WITH A NEW IDENTITY: A case study of VIETNAM AIRLINES by Le Hong Dac A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee: Dr. Truong Quang (Chairman) Dr. Clemens Bechter Dr. Lalit.M.Johri Nationality: Vietnamese Previous Degree: Bachelor of Economics University
Words: 27680 - Pages: 111
Classic Airlines and Marketing MKT/571 Every company recognizes that it costs far less to hold on to a customer than to attain a new one. As the commercial airline industry is shifting at a fast pace, Classic Airlines is faced with the obstacle of bringing improved value within thinner consumer budget. Since the travel industry expenses are decreasing and new technology is steadily replacing many jobs, Classic Airline is set to use this as an opportunity to influence proven techniques while improving
Words: 2590 - Pages: 11
Jet Blue Airlines Strategic Management (Bus 599) October 16, 2011 In today’s society there are very few things that are limited in number. There are an immense number of companies that provide goods and services; those companies include but are not limited to wireless telephone companies, grocery stores, clothing stores, car dealerships, and airline companies. There are many different airline companies used daily for both national and international travel. JetBlue Airways is one amongst a number
Words: 1315 - Pages: 6
m31: Home AssignmentCover Sheet Quality ManualVersion 5 2014-15 | Student(s) Name and ID: | Course Code and Title:Integrated Project Quality management. BUS4956 | Date: | Section:CLW | Submission Deadline:week 16 Late submission results in losing grades. For every working day delay the maximum grade decreases by 5%, up to a maximum of 35% after a week. Also note, not following the formatting guidelines an additional 10% may be lost. | Name of the Course Team Leader /Academic Coordinator
Words: 10151 - Pages: 41
WORD COUNT - 2500 STRATEGIC LEADERSHIP Introduction of Herb Kelleher “Herbert’ Herb Dwight Kelleher is the co-founded the pioneering of south west airline. He was the chief executive officer and stepped down from his position in 2008. His leadership style has won a numerous award and the hearts and minds of many employees. Herb Kelleher was born on 12 march 1931, in Camden, New Jersey. Herb Kelleher
Words: 2669 - Pages: 11
(e.g., grocery retailing, the airline industry, etc.), and apply Porter's Five Forces Model to discuss that industry's competitive forces and their relative influence. The domestic airline industry has generally been characterized by very high competition and low profit margins. To understand the position of the economic climate in this environment, an examination of Porter’s Five Forces could be used to obtain a better picture of these factors’ within the airline industry. New entrants are usually
Words: 1599 - Pages: 7
the airline. JetBlue started its operations in February 2000, with its first flight from JFK to Fort Lauderdale airport in Florida. The September 11, 2001 terrorist attacks caused a very devastating time for the airline industry. Even though this occurred only a year after JetBlue started as a LCC, the company was one of three airlines to produce a profit at the end of 2001. Their performance in this year alone showed many other airlines that JetBlue was a big competitor in the airline industry
Words: 3591 - Pages: 15
in the U.S. airline industry and how these trends might impact a company’s strategy. The trends in the United States airline industry is high prices on gas, oil, maintenance, risks of terrorism, and less travelers flying rather its for personal or business. When these things happen it costs the airlines to make some changing by charging customers for checking their luggage, food, pillows, blankets, and leisure entertainment in order to meet the high spending cost of the airline business. Some
Words: 1252 - Pages: 6
Republic of the Philippines PHILIPPINE STATE COLLEGE OF AERONAUTICS INSTITUTE OF LIBERAL ARTS AND SCIENCES Piccio Garden, Villamor Air Base, Pasay City Challenges of Airport Employees in Communicating to Mute and Deaf Passengers A Study on the Challenges of Airport Employees in Communicating Mute and Deaf Passengers Submitted By: Dela Vega, Joaquin Jr. M AB- 3-1 Submitted to: Professor Ivan Mascardo August 28, 2015 Chapter 1 1.1 Introduction In 1951
Words: 2260 - Pages: 10
benefit + Intangible benefit = Loyalty to Brand The Tangible value: Discounts, Offers, Promotions, Payback For service in the airline industry Singapore Airline has become role model. Focus on customer retention as its highest priority. They constantly innovates its service to retain existing clients and to attract new customers. On board: the airline provided some of the best food, & most
Words: 972 - Pages: 4
