Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes Introduction With the airline industry in the USA hardly making financial records, how has it been possible for a small company such as Southwest Airlines to completely satisfy their customers since 1971? (Bovier, 1993). What lessons has the management of Southwest Airlines learned in such a relatively short time period? How have these lessons enabled the company to capture such a portion of the market
Words: 4766 - Pages: 20
Same point of departure, same destination, the same snacks. Why is it people sitting next to each other on the same flight can pay such different amounts for their tickets? Airline pricing seems to be a great mystery. The airline industry refers to their pricing game as “yield management” or “revenue management.” Meaning prices on the same plane can fluctuate widely based on available seats at the time of purchase. Even though this seems to defy logic (and textbook theory), there might just
Words: 2906 - Pages: 12
Southwest Airlines Operations – A Strategic Perspective September 1, 2014 by Airline Editor Southwest Airlines Operations – A Strategic Perspective By Mukund Srinivasan Background: Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18, 1971. Its first flights were from Love
Words: 3255 - Pages: 14
Pacifica as it is the low cost leader in Asia. • AirAsia’s management Team Its management team is excellent in formulation and execution strategies partly due to its diverse background of team members consists of industry experts and ex-top government officials. Its management team also has a strong links with governments and airline industry leaders and operates with focused and fewer management levels. • Human Resource Management Although the salaries offered by the company are below those
Words: 763 - Pages: 4
Luis Costa MBAA 518 Financial Management Embry Riddle Aeronautical University Table of Contents Abstract 3 Introduction 4 Firm Information 4 Leadership 6 Human Resource Management 7 Organizational Structure 9 E-Commerce 11 Culture & Ethics 12 Global Strategies 13 Politics 16 Conclusion 16 References 18 Abstract TAP Portugal, the Portuguese main airline carrier, first took to the skies
Words: 4799 - Pages: 20
Tony Fernandes took over the company and remains the CEO of the AirAsia Group. Fernandes turned the company from a small airline with two aircrafts operating to one destination with 250 staff (AirAsia 2015a) into the number one LCC operating in Asia. Today it operates on 132 routes, connecting 65 destinations in 18 countries with over 8,000 staff (AirAsia 2015b). The group services almost 12 million passengers per year with 171 aircrafts (AirAsia 2015c). This report provides a comprehensive strategy
Words: 4189 - Pages: 17
Introduction |2 | |1.1 Factors passengers consider when selecting airline |5 | |1.1.1 Service offered by airline employees |5 | |1.1.2 Departing and arriving on time
Words: 5442 - Pages: 22
Introduction Airasia is an airline started by the Malaysia government conglomerate, DRB-Hicom in 1993 and it’s first operation was carried out on 18 November 1996. The current Airasia country CEO of Malaysia is Aireen Omar. Since 2001, Airasia had been growing rapidly and received recognition award for largest low fare airlines in the Asia. It now served over 60 domestic and international countries with a fleet of 72 aircrafts all airbus A320-200 with 108 routes network. Airasia is well
Words: 1842 - Pages: 8
E-commerce of Vietnam Airlines Marketing online has a wider range than the common belief because it doesn’t only refer to email, websites, and other wireless media, but it also includes electronic customer relationship management system and management of digital customer data. One of the tools to promote the services and the product is online marketing that adopt electronic ticketing or e-ticketing. E-ticketing can document the sale process from the customer’s travel activities without using
Words: 521 - Pages: 3
11164 Yasmin Yashodha/ Elixir Mgmt. Arts 51 (2012) 11164-11171 Available online at www.elixirpublishers.com (Elixir International Journal) Management Arts Elixir Mgmt. Arts 51 (2012) 11164-11171 AirAsia Berhad: Strategic analysis of a leading low cost carrier in the Asian region Yasmin Yashodha Taylor’s University Lakeside Campus, No. 1 Jalan Taylor's, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia. A R TI C L E I N F O Art i c l e h i st ory : Received: 9 July 2012; Received in
Words: 6757 - Pages: 28
