is especially true for airline companies such British Airways (BA) and EasyJet. The nature and size of the two carriers operations ensure that they face particular challenges in communicating with all their stakeholders that include the shareholders, personnel, customers and suppliers. In fact, the need for the right information is made acute when it becomes apparent that the information is necessary to ensure control, coordination and decision-making support for the airline company. In response to
Words: 3279 - Pages: 14
Tiger Airways Holdings, which is partly owned by Singapore Airlines and commenced its inaugural flights in Australia on 23 Nov 2007. Currently, Tiger Airways flies to 13 destinations from its main hub in Melbourne and operates 10 aircrafts (tigerairways.com, 2011). Between the weeks ending 3 February 2007 & 17 February 2007, the market share of internet visits to Tiger Airways more than doubled to gain 2.81% of the commercial airlines industry (Hanchard S, 2007). Refer to appendix I. The combination
Words: 3243 - Pages: 13
Southwest Airline organizational paper In January 2013, Southwest unveiled a new corporate vision statement with the intention to motivate employees. Southwest Airlines has two mission statements “The Mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.” “We are committed to providing our employees a stable work environment with equal opportunity for learning and personal
Words: 922 - Pages: 4
achieved by effectively supplying a single standard service on all routes and improving both labor and aircraft productivity. Ryanair’s Chief Executive, Michael O’Leary’s, once claimed that “Low-cost airlines are the new Europe». This seems to have been amply proved by the tremendous impact LCC have had on Europe. Ryanair and easyJet are the leading low cost players owning around 50% of the share in the European LCC market. Ryanair is an Irish airline headquartered in Dublin. Its biggest operational
Words: 2494 - Pages: 10
Case Study 1: JetBlue Airways IPO Valuation 08 Fall AFF5300 Case Studies in Finance- March 2013 Executive summary This report examines the decision of JetBlue management to price the initial public offering (IPO) of JetBlue Stock on the April 2002, a few months after the terrorist attack in September, 2001. First, the paper provided a brief introduction to JetBlue Airways and its industry. This paper revealed JetBlue’s innovative strategy and the associated strong financial performance over
Words: 1697 - Pages: 7
Romuel “Roy” B. Nafarrete Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. The U.S. airlines is started to see improvement demand for air travel in beginning 2010 after being affected by the economic downturn. Business travel, is directly affected by economic environment, to an all time low 2009 as many corporations slashed their travel budget (www.jetblueairway.com). The airline industry is facing most difficult times in history. There
Words: 1438 - Pages: 6
Report about Airline Industry 1. Introduction Airline is a large and growing industry. It facilitates economic growth, world trade, international investment and tourism therefore it is a central industry in Canada. Airlines are companies that provide air transport services for passengers and freights. Airlines lease or own their aircrafts with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit. Airline services can be categorized as
Words: 1480 - Pages: 6
were faced with poor management decision-making and an insufficient IT system. These factors added to the failure and lead to a major customer service disaster. Management elected to operate flights in bad weather conditions where other airlines were canceling flights. The problem with this is Jet Blue’s customers saw their flights were delayed rather than cancelled and traveled to the airport expecting to take their flights. As the weather worsened, so did the airlines problems. Not only did
Words: 512 - Pages: 3
action that any airline manager should take after the accident has taken place or safety implementation prior to the accident. The paper overall, is discussed on the basis of incident that took place at Sioux City Gateway airport with United Airline flight 232. The National Transportation Safety Board claimed aircraft maintenance as the main cause of the crash. Therefore this paper briefly analyze the proactive safety management system, proactive hazard identification system that any airline safety manager
Words: 1545 - Pages: 7
MARKETING MANAGEMENT GROUP ASSIGNMENT 1 CASE STUDY MARKETING EXCELLENCE EMIRATES Merketing Management 15th Edition Page : 81 CASE STUDY: EMIRATES 1. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest
Words: 1271 - Pages: 6
