25. Its first route was launched in 1985 with a 15-seat aircraft ferrying passengers between Waterford in Ireland and London. In 1986, Ryanair launched its route from Dublin to London to challenge British Airways and Aer Lingus, the two dominant airline carriers on that route, by offering fares at lower prices. With two routes in operation, Ryanair carried 82,000 passengers in its first full year of operation. By 1993 Ryanair has carried over 1 million passengers. In 1995 Ryanair overtook Aer Lingus
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SOUTHWEST AIRLINES CASE STUDY COMPANY OVERVIEW Southwest Airlines Co. (“Southwest”) is a major U.S. airline that primarily provides short haul, high frequency, point-to-point, low-fare service. Southwest was incorporated in Texas and commenced operations on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities-Dallas, Houston, and San Antonio. Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares
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data are typically organized to model aspects of reality in a way that supports processes requiring information. For example, modelling the availability of rooms in hotels in a way that supports finding a hotel with vacancies. Database management systems (DBMSs) are computer software applications that interact with the user, other applications, and the database itself to capture and analyze data. A general-purpose DBMS is designed to allow the definition, creation, querying, update, and administration
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direct marketing shapes the behavior of the target market towards the brand ensuring a positive response. Therefore we see that marketing communication plays an informative role initially and persuasive role later (Narayanan 2003, p. 2). Emirates Airlines is a globally recognized company. It excels in the various fields including service, innovation, travel and tourism. The company also invests a considerable
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MARKETING PHILIPPINE AIRLINES (PAL) [pic] SUBMITTED BY: HERRERA BEVERLY G. RIVERO, CHRYSTALYN S. CALUMPIANO, MARIZ D. DAYRIT, BENERYN JOY R. FELICIANO, MICHELLE SUBMITTED TO: MRS FEROLYN SANTIAGO I. Executive Summary Philippine airlines also known as PAL, is the flag carrier and national airline of the Philippines. Headquartered in the Philippine national bank financial center in Pasay city, the airline was founded in 1941 and is the oldest commercial airline in Asia operating
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Air Asia’s vision is to be the largest low cost airline in Asia and to serve the 3 billion people who are currently being underserved due to poor connectivity and high fares. Air Asia mission is to attain the lowest cost so that everyone can fly with Air Asia and to maintain the highest quality product, embracing technology to reduce cost and enhance service levels. Air Asia has a well-developed strategy that encompasses several core ideas that make their company both unique and profitable. Safety
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Airport, JetBlue, a non-union airline, distinguished itself from other low-fare carriers such as Southwest Airlines by offering seat-back entertainment systems with live television, comfortable seats and blue corn chips. During the last six years, when traditional airlines were piling up more than $40 billion in losses, JetBlue grew to $1.7 billion in annual revenue and became increasingly popular with travelers. But now that fuel prices have pushed up expenses for all airlines, and older carriers have
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Malaysian Airlines and Singapore Airlines, Malaysia Airline System was founded in 1972. Singapore Government and Malaysian Government decided to run their own carriers separately. Singapore airline completely separated from Malaysia Airlines on October 1, 1972. Due to the popularity of MSA brand, the Malaysian Government decided to swap one letter and name the airline as the Malaysian Airline System or MAS. The airline changed its name to Malaysia Airlines in the year 1982. Malaysia Airlines started
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PORTERS FIVE FORCES * COMPETITORS : * Deregulation-increased rivalry, Competition for marginal customers * Strategic Alliances eg - Aer Lingus & BA * Comfort & premium services to Business Class * Increased use of online ticketing Ryanair’s Perspective: Intense & increasing competition (Aggressive) * ENTRY BARRIER : * Rise of Charter flights in Europe * European Deregulation-New Competitors; Pricing, routing, pooling abolished * Huge financing
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carried out by terrorists in an airport. In addition, there have been reports of aircraft hijacking for a long time in history. These concerns have made the public to feel insecure in air travel. Currently, many countries are overhauling their security systems in airports, so as to counter any security threats. This is an important step towards ensuring that our airports remain secure and regain public trust (Blalock, Kadiyali, & Simon, 2007). Importance of Airport Security Over time, the number of
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