About the Company Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications services company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third-largest mobile telecommunications company with over 261 million subscribers across 20 countries as of August 2012. It is the largest
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INTRODUCTION TO TOPIC SENSORY MARKETING: Marketing techniques that aim to seduce the customer by using his senses to influence his feelings and behavior. Sense: Any of the faculties, as sight, hearing, smell, taste, or touch, by which humans and animals perceive stimuli originating from outside or inside the body. HISTORY: During the 1950s, marketers concentrated on using sight for branding. They focused on color and form to promote brands. This was because the main medium for advertising
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article center Tuesday, July 24, 2012 mkt plan final mkt plan final 1. Introduction of “Tea Garden” Tea is the most popular non-intoxicating beverage in the world enjoyed by the rich and poor alike. Tea drinking was quite common in every part of the world. The most popular form of value addition is selling branded tea. This involves not only the packing of tea but also blending of other varieties to maintain consistency of taste. To arrive at a blend, expert tea tasters sample hundreds
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airtel business' - the new face of Airtel B2B • Reiterates the commitment to empower businesses by offering innovative solutions – thus unleashing the potential of human capital in all business segments • Offers end-to-end voice, data, video services, mobile data applications, enterprise solutions • Underlines Airtel’s vision "to be the most loved brand by enriching lives of millions" New Delhi, April 17, 2012 : Bharti Airtel, a leading global telecommunications company with operations in
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Strategic communication challenge From title sponsorship to brand ownership BACKGROUND • Delhi: a critical metro market for Airtel --- highest number of mobile subscribers in a single city (5% of national mobile subscribers come from Delhi) • Aggressive tariff wars sparked by all competition brands • Vodafone intensifying on-ground focus on this market --- Vodafone Delhi Half Marathon since three years CHALLENGE • Change the category argument in the city from “who can give the lowest tariffs”
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Sushmita Sharma Email:sushmita_sharma03@yahoo.com 112 Riverview Apartments Mobile: +27846483531 Rivonia, Johannesburg Project Executive ● Network Architect ●Technical Writer ➢ 4.6 years of professional experience. ➢ Experienced into Network Management, configuration, troubleshooting and implementation network designs for Cisco and Avaya products ➢ Hands-on experience into various Cisco data and Voice Products like Routers, Gateways, Switches, Hubs, IPCC, Call Managers, HP Servers
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Bharti Airtel has made strategic organisational changes to enhance its focus on expanding operations to international markets beyond India and South Asia. The company has created a new international business group, which will be responsible for the company's expansion plans. Manoj Kohli, joint managing director and chief executive of Indian and South Asian operations, has been appointed as the head the newly created international business division. Sanjay Kapoor, currently the deputy CEO of
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from sources such as confidential company documents as well as interviews with the former General Counsel and current consultant, CFO, and SVP of HR. A comparative company to Obopay is the Indian telecommunications giant Bharti Airtel. This company was chosen because its Airtel Money segment offers the same service as Obopay in Obopay’s primary market of India. The analysis presented in this paper is as of May 2012. Part I: Company Background History of Obopay Obopay is one of the first companies
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1. What is Gandhian Innovation The famous adage by Mahatma Gandhi “Earth provides enough to satisfy every man’s need, but not every man’s greed” forms the basis of Gandhian Innovation. The last couple of decades in India have seen an unprecedented growth of their middle class. There are billions of first-time consumers in India and China who can afford only the cheapest products. Affordability becomes a big driver. Also at the same time, we see a growing interest and attention to sustainability
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fastest growing industry with an addition of 9- 10 million monthly subscribers. The Indian telecommunications network with over 995.9 Million subscribers is second largest network in the world after China. Major players in this sector are BSNL, MTNL, Airtel, Vodafone, BPL, Tata, Idea, etc. Buyer power and threat of rivalry is very high in Indian Telecom Sector. Telecom Industry Sectors From holistic point of view telecom industry can be divided to four sub-sets. The major forces in Indian telecom industry
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