Social Comparison and Temporal Life Satisfaction In his theory of social comparison, Festinger (1954) identified the idea that human beings have the drive to look at others in order to evaluate their own opinions and abilities. Social comparison is categorized into two forms, namely downward and upward. Downward comparison occurs when an individual compares to others who are deemed as socially worse off, while upward social comparison acts in the opposite direction. Over the years,
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is an excellent example of a star, or an effective employee. Steve always has, or seems to always have job satisfaction, low levels of stress, and general cognitive ability. On the other hand, Bryan Turner is the perfect example of an ineffective employee at KTPA. Bryan glides by in his role by just barely performing to the requirements. Bryan does not display trustworthiness, job satisfaction, or general cognitive ability with regard to his role at KTPA. Steve Cross joined KTPA in 2006 and was regarded
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I picked “(I Can’t Get No) Satisfaction” by Rolling Stones. The song released in 1965 and Mick Jagger and Keith Richards wrote it. The song starts with a guitar riff that consists three notes. This melody continues until the end of the song and it is very catchy. Lyrics are presented in a rhythmic way in the beginning and they have like a call and response relationship with the guitar. I choose this song for my paper because I listened to a lot of songs for this paper but this song has the most
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Company Information : Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and launched commercial operations on May 10, 2007. Warid Telecom International, an Abu Dhabi based consortium, sold a majority 70% stake in the company to India's Bharti Airtel Limited. Bharti Airtel is making a fresh investment of USD 300 million to rapidly expand the operations of Warid Telecom. This is the largest investment in
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summary Airtel Bangladesh is one of the largest growing mobile phone companies in Bangladesh. Although the market share of Airtel Bangladesh limited in Bangladesh is very low but it is the 3rd largest mobile phone operator all over the world. It is a great matter of interest that the market growth rate of Airtel is very high comparative to other operators. It is operating its business in 21 countries. So it has better skills in the sector of providing better customer services. Airtel is trying
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satisfied customers improve business and dissatisfied customers impair business. Customer satisfaction is an asset that should be monitored and managed just like any physical asset. Introduction to Customer satisfaction: Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience
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PREFERENCES OF MOBILE NETWORK CUSTOMERS: - A CASE STUDY Project submitted to the Mahatma Gandhi University in partial fulfillment of the requirements for the award of the Degree of Bachelor of Arts in Economics Submitted by Jithin Thomas [Reg. No. SAAD10158223] Under the Supervision of Prof. Mr. Johnson K Joyce. MA, Assistant Professor Department of Economics, St. Berchmans College, Changanacheery DEPARTMENT OF ECONOMICS St. Berchmans College NAAC Reaccredited A+ College
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Customer Satisfaction with DTH Services in India Ref.No.: QM0006 Customer Satisfaction with DTH Services in India Since Cable TV entered India in 1992, entertainment on television has grown rapidly. Out of the 71 million TV households in 1999, 32 million had access to Cable TV. However, along with the soaring viewership, complaints on quality also increased. Digitalisation of Cable TV took a new form when Direct-To-Home (DTH) was launched in India in 2003. The DTH service is an encrypted
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USING RELEVANT EXAMPLES, SHOW THE APPLICATION OF THE MARKETING MIX AND EXTENDED MARKETING MIX FOR SERVICES IN A BUSINESS ORGANIZATION OF YOUR CHOICE The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share (Ellis, 2006). The marketer E. Jerome McCarthy proposed the four Ps classification in 1960, which has since been used by marketers throughout the world (Wikipedia, 2014). These variables are summarized as: product, price, promotion
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Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh A COMPARATIVE ANALYSIS OF SERVICE QUALITY OF GRAMEENPHONE WITH OTHER PRIVATE TELECOMMUNICATION SERVICE PROVIDERS IN BANGLADESH by Md. Fuad Al Hassan ID: 0720053 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH April 2012 Comparative analysis of service quality of GP with
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