Adoption of Mobile Payment Systems in Ghana Winfred Ofoe Larkotey#1, Prince Yaw Amoako*2, Ebenezer Afotey Laryea#3 , Ernest Dey#4 # Institute of Computer Science, Valley View University Box AF 595, Ghana 1 winfred.larkotey@gmail.com 3 afotey@gmail.com * Valley View University Institute of Computer Science, Ghana 2 4 papaprince@vvu.edu.gh ernest.dey@gmail.com Abstract— It may be said that no technology has increasingly broadened faster around the globe reminiscent of the mobile
Words: 5325 - Pages: 22
his life, Mr Mistry decided to name his company White ‘n’ Black. Today the company boasts of a clientele of names such as Coca Cola, Fritolay and many more with the son now holding the reins. CLIENTELE Johnson & Johnson Airtel Axe deodorant Coca cola Fritolay Maruti SX4 Amul Imperial blue soda Jockey Snap deal.com Saffola oil Tropicana Cadbury Airwick L’oreal Parle-G Britannia Parker Raymond SUCCESS We believe that
Words: 1699 - Pages: 7
USING RELEVANT EXAMPLES, SHOW THE APPLICATION OF THE MARKETING MIX AND EXTENDED MARKETING MIX FOR SERVICES IN A BUSINESS ORGANIZATION OF YOUR CHOICE The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share (Ellis, 2006). The marketer E. Jerome McCarthy proposed the four Ps classification in 1960, which has since been used by marketers throughout the world (Wikipedia, 2014). These variables are summarized as: product, price, promotion
Words: 2792 - Pages: 12
“Pricing Techniques” Studied in- Mobile Industry Company- Nokia Background of the study: Pricing Techniques: are the methods adopted by a firm to set its selling price. It usually depends on the firm's average costs, and on the customer's perceived value of the product in comparison to his or her perceived value of the competing products. Different pricing methods place varying degree of emphasis on selection, estimation, and evaluation of costs, comparative analysis, and market
Words: 2732 - Pages: 11
LITERATURE REVIEW Cygnus Business Consulting & Research Pvt. Ltd. (2008), in its “Quarterly Performance Analysis of Companies (April-June 2008)” has analysed the Indian telecom industry in the awake of recent global recession and its overall impact on the Indian economy. The analysis is done in the background of wake of global recession and rising inflation. Cygnus estimates, the Indian telecom industry is expected to maintain the growth trajectory in the next quarter as well. With almost
Words: 1864 - Pages: 8
Study & Analyzing Customer Buying Behavior in the changing DTH Environment Dish TV India Pvt. Ltd. Submitted by Tamal Kundu Academic year 2012-14 2012163 NIILM CMS Mentored by Prof. Ritu Srivastava NIILM CMS Greater Noida Certificate of Completion from Faculty Guide This is to certify that Summer Project Report on “Study and Analyze the consumer buying behavior in the fast changing DTH environment” prepared by Tamal Kundu Roll No. 2012163 of PGDM 2012-14 Batch is his genuine effort under
Words: 9768 - Pages: 40
A Brief Study On SWOT ANALYSIS OF RELIANCE COMMUNICATION WITH COMPETITOR IN DHANBAD AND SURROUNDING OFFICE OF RELIANCE COMMUNICATION LTD. DHANBAD PROJECT REPORT Submitted for Partial fulfillment for The Award of the Degree of Master of Business Administration (2007-2009) [pic] BHARATH UNIVERSITY School of Management Studies (Established in 1983 under Section 3 of UGC Act, 1956) 173, Agaram Road, Selaiyur Post, CHENNAI - 600073
Words: 6928 - Pages: 28
A Brief Study On “TELECOM SERVICES OF RELIANCE COMMUNICATION’’ PROJECT REPORT Submitted for Partial fulfillment for The Award of the Degree of Master of Business Administration (2007-2009) INTERNATIONAL SCHOOL OF BUSINESS & RESEARCH # 62B, ELECTRONIC CITY, PHASE-1, OPP. POLICE STATION, BANGALORE, PIN-560100
Words: 6271 - Pages: 26
Cellular System Technologies Mobile phones send and receive radio signals with any number of cell site , base stations fitted with antennas. The communication between the handset and the cell site is a stream of digital data that includes digitized audio. The technology that achieves this depends on the system which the mobile phone operator has adopted. The Common Technologies used by operators in India are GSM and CDMA. With the advent of 3G technology systems a new era in Mobile technology in
Words: 5255 - Pages: 22
“A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR” (A Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Dibrugarh University) Submitted by: Mr. Siddhartha Neog Roll No: 103/12 MBA (Marketing and HR) NERIM NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT Padma Nath Sarmah Bhawan Joyanagar, Khanapara, Guwahati-781022 (2013) DECLARATION I SIDDHARTHA NEOG hereby declare that this project entitled ‗A STUDY ON SUBSCRIBERS
Words: 8636 - Pages: 35
