Lessons Learned: Airwide International, a company that specializes in the production and selling of air conditioning units in Europe and Asia, experienced some tough times in the China division. To keep things simple, the China division was losing customers to competitiors and experienced a dismal 2% growth in one quarter. The divisions main problem was that they were not in tune with the wants and needs of their customers. Airwide had been relying on their old methods of selling and their relationships
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