‘‘CONSUMER PERCEPTION & BRAND POSITIONING OF O’POTATO CHIPS In particular reference to AKIJ FOOD & BEVERAGE’’ Akij Food & Beverage Ltd. Submitted to: 1st Supervisor Kohinur Akter 2nd Supervisor Sumon Paul Chowdhury Lecturer’s BRAC BUSINESS SCHOOL Submitted by: Shariful Hasanul Huque ID:02104051 Page | 1 Letter of Transmittal May 10 ,2010 Ms.Kohinur Akter Lecturer BRAC Business School BRAC University. Subject: Submission of Internship Report. Dear Madam
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have used my knowledge properly on marketing system. After observing thoroughly, I have prepared this report on the basis of my findings and observation relating to the topic. 1.2 Background The internship program is mandatory requirement for the students who are graduating from the Faculty of Business & Economics under the program Bachelor of Business Administration of Daffodil International University. For internship I was engaged in a host firm named Akij Food & Beverage Limited (AFBL) for
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Executive summary: The purpose of the term paper is to represents the different types of marketing activities undertaken by carbonated beverage that is mojo by Akij Food and Beverage Ltd to hold customers of Bangladesh. Among various types of drinks mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of energy drink. Immediately after the introduction of the brand it became very common among its purchaser because of the high quality and demanding delivery
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unavoidable reasons. 2. The management of “NAVY” did not want to reveal all the information about the product 3. For most of the corporate information of “NAVY” we totally depends on the information that provided by the officials website of Akij Group. 4. We did not get sufficient time to make a successful report and for this reason we made it as early as possible. 5. We did not get any report prepared in past in our library, so we only depends on instructions given to us. 6. We
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other sector. I want to pursue a long term career, taking challenges & commitment to achieve result by working in a competent sector with an ethical mind. Educational Background: ▪ Graduation : ▪ B.B.A (Marketing) 2014(continuing), 3rd year 1st semester, Department of Marketing, Faculty of business studies, Jahangirnagar University, Savar, Dhaka, 1342. CGPA H.S.C (Business Studies) 2009, Savar Cantonment Public School and College, Savar, Dhaka. Dhaka Board, Result:
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1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience
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RFL group Market analysis Document Transcript * 1. American International University Bangladesh (AIUB) Summer Semester, 2012 Principle of Marketing Section: A A Group Report On “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: Pran RFL Group” Submitted to Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration Department of Marketing Submitted by: Zabir Md Abdullah (08-12484-3) Rased Abdur (09-14501-2) Anoy Md. Shakib Ahamed (09-14497-2) 1 |Page * 2. AcknowledgementAll
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Redstraws Company Limited Table of Contents Executive Summary………………………………………3 Company Overview……………………………………4 Marketing Plan……………………………………………08 Production Plan………………………………………15 Organizational Plan…………………………………….......17 Financial Plan……………………………………………..17 Conclusion………………………………………………...19 Reference …………………………………………………2 Executive Summary Fruit juice industry is one of the largest and vibrant industries in Bangladesh with a reach of almost every corner in the country
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[pic] [pic] [pic] Today “Agricultural Marketing Co. Ltd (AMCL)” is the largest processors of agricultural marketing sector in Bangladesh. Their product is branded as “PRAN”. Now it is usually recognized to the consumers by “PRAN Group”. The full meaning of PRAN is… P = Programme for R = Rural A = Advancement N = Nationally “Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over
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ahbhuiya@live.com Md. Aminul Hoque Bhuiya. MBA (Marketing), M.Com (Management) "Baishakhi" • House No.71/30 (2nd Floor) • Shahid Abdur Rashid Street • Mirjapur • Binodpur Bazar• Rajshahi-6206 • Bangladesh •Email: ahbhuiya@live.com • Mobile: +880-1715-177533, +880-1712-011038. Top performing Sales & Marketing Manager with 20 plus years experience in sales, marketing, market research, lead generation, target marketing, negotiating, and sales staff management. Summary of Qualifications
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