Executive Summary Dionysus Limited is a privately owned manufacturer of the Caribbean’s largest spirit brand since 1761. Founded in Italia by partners, Sir Adriano Frazaro, Count Kentus Colmanus and Duke Marius Campden of Wilshire, England, Dionysus is the number one producer of spirits both locally and abroad. Since 1947, Dionysus Limited has increased its production and now distributes in13 countries across the world. Dionysus offers over twelve ranges of spirits. Each Dionysus bottle
Words: 2287 - Pages: 10
In today’s fast-paced world, media texts such as advertisements aim to convey meaning with a single glance. Through using tools such as semiology, rhetorical, genre and narrative, this can be achieved, meaning that messages on advertisement can be easily understood with a quick glance. (Mick, 1986, p. 196) The combination of different signs allows messages to be conveyed through print advertisements. These tools allows brands and products to sell to the consumers. As we are now in the era of glance
Words: 1047 - Pages: 5
organisations within the advertising sector and how are they being addressed? Advertising is essential across all sectors of business. It is key to making a business successful because it connects the business with potential customers. It is an increasingly powerful tool however it can be very easily misused. This report will discuss the ethical issues affecting advertising within the private sector and the ways these issues are being resolved. These issues are false advertising, social reasonability
Words: 1970 - Pages: 8
in 1993. By 2006, total annual production was over one billion liters. When Anheuser-Busch was acquired by InBev, the new company AB InBev, created in 2008 a lower 4% alcohol content for the UK market and called it Stella Artois (Bamford, 2011). Marketing Issues Stella 4% went from being hailed as the most successful alcohol launch in the previous ten years to experiencing a huge fall off in total sales volume after hitting its peak in 2009. There are a couple of key reasons why this drop
Words: 971 - Pages: 4
Challenges and Opportunities for Marketers in Overseas Advertising Campaigns There are many challenges to marketers in an overseas advertising campaign, but with those challenges, come many opportunities for marketers to take advantage of. Marketing around the world can be much different than the type that we are accustomed to in the United States, many countries do not have the same technological advances. www.marketing find.com concisely states “International marketing is no longer an option
Words: 2277 - Pages: 10
Case studies Acknowledgements We are grateful to the following for permission to reproduce copyright material: ‘Getting to know you’ (Acreman, S. and Pegram, B.), originally published in Research Magazine, November 1999, pp. 36–41. In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that would enable us to do so. Case 1 Nike sprints ahead of the competition? Nike was founded by Bill Bowerman, the legendary University
Words: 9175 - Pages: 37
Case studies Acknowledgements We are grateful to the following for permission to reproduce copyright material: ‘Getting to know you’ (Acreman, S. and Pegram, B.), originally published in Research Magazine, November 1999, pp. 36–41. In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that would enable us to do so. Case 1 Nike sprints ahead of the competition? Nike was founded by Bill Bowerman, the legendary University
Words: 9175 - Pages: 37
Marketing Background Labatt Blue was launched in 1951. The nickname “Blue” originated in Manitoba due to the colour of the label and the company’s support of the Winnipeg Blue Bombers football team. – External Influences Economic Trends: The Canadian economy shrank in this year's second quarter for the first time since the end of the recession in mid-2009. Statistics Canada said gross domestic product contracted 0.4 per cent between the second and first quarters of this year, when expressed
Words: 2004 - Pages: 9
Executive Summary Labatt’s Blue needs a facelift to once again be on top in sales of the mainstream beer segment. Competitions among the brands of Budweiser and Coors Light has shown the weakness of the marketing of the company’s product. InBev thought that investing into a Horizontal Integration Strategy was going to help them capitalize among beer sales in Canada but instead have decided to focus on other brands rather than Labatt’s Blue. Since then the Labatt’s Blue has gone down in sales and
Words: 1120 - Pages: 5
Advertising & Communication Define your product or service What is its function? My product is a brand new chocolate bar like the ones you can find everywhere (Snickers, Mars…) except that this one is improved with small capsules of liquid inside it. Its function is to provide our customers with something that can feed them and ease their thirst at the same time. Our range of products can be extended later by filling the capsules with different liquids, so we could have a chocolate
Words: 1939 - Pages: 8
