ESCUELA UNIVERSITARIA DE INGENIERIA TÉCNICA INDUSTRIAL DE ZARAGOZA MARKETING ESTRATEGICO Y OPERATIVO DE AUTOR: Ignacio Alonso Pérez DIRECTOR: Ana Clara Pastor PONENTE: Jesús Maestro ESPECIALIDAD: Mecánica CONVOCATORIA: Junio 2010 MERCADONA. MARKETING ESTRATEGICO Y OPERATIVO 1 2 INTRODUCCION ANALISIS ESTRATEGICO DEL MERCADO 2.1 ANALISIS DEL SECTOR DE LOS SUPERMERCADOS………………………6 2.1.1 LA MARCA DEL DISTRIBUIDOR O MARCA BLANCA……………………….9 2.1.2 MERCADONA, LIDERAZGO EN TODAS LAS AREAS………………………
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Introduction The report starts with looking at and exploring what marketing is and how it has evolved. The report is supported with marketing definitions from three different sources and what is meant by a marketing orientation and marketing process. Secondly, an introduction of Tesco the organisation the report will be focusing on throughout the report. Within the report there are some tables and graphs used to support the answers to some of the assessment criteria. The fundamental concepts and
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Supply Cha S ain Manage nt Pro emen oject ‐ Reta ail Sup Chain at pply C Project Group – Balaji Nag garajan (Roll n no: EPGP‐04A A‐016) Deepak M Mittal (Roll no: EPGP‐04A‐0 026) Kannan S (Roll no: EPG GP‐04A‐044) Mahesh R Rajesham (Roll no: EPGP‐04 A‐115) Mansi Sha arma (Roll no o : EPGP‐04 A‐ ‐051) Dr. Priyan nka Mallick (R Roll no : EPGP‐04 A‐068) Sandeep G Gawde (Roll n no : EPGP‐04 A‐030) SCM Project – Retail Supply Chain at Wal‐Mart
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Global forces and the Western European brewing industry Mike Blee and Richard W h i t t i n g t o n ~" s case • Western •:-petitive 5 zausing i-z -.—.nth closures is centred Europe pressure on the European and examines of operating through brewing industry increasingly markets alliances in the how the within global consolidation within acquisitions, This has resulted the industry. reliance of the brewers' upon super-brands. - :~e e a r l y y e a r s of t h
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Marketing CH 2, 5, 7, 10, 12, 13 CHAPTER 2 – Digital Marketing Dominant digital consumers – proactively use the internet at every opportunity Hybrid digital consumers – use the internet to facilitate better perceived outcomes for their lives Reluctant digital consumers – have to use the internet but do not actively seek to use it in their daily activities Intensity of Interaction Intensity of Interaction Access to Content Access to Content The balance of power shift from marketers to consumers
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Communicating Strategically In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically. Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy should encourage a company
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Global forces and the Western European brewing industry Mike Blee and Richard W h i t t i n g t o n ~" s case • Western •:-petitive 5 zausing i-z -.—.nth closures is centred Europe pressure on the European and examines of operating through brewing industry increasingly markets alliances in the how the within global consolidation within acquisitions, This has resulted the industry. reliance of the brewers' upon super-brands. - :~e e a r l y y e a r s of t h
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C H A P T E R T W O Communicating Strategically In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically. Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy
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S EC T I O N I CHAPTER ONE Introduction to the World of Retailing CHAPTER TWO The World of Retailing The chapters in Section I provide background information about retail customers and competitors that you will need to understand the world of retailing and then develop and effectively implement a retail strategy. Types of Retailers CHAPTER THREE Multichannel Retailing CHAPTER FOUR Customer Buying Behavior Introduction to the World of Retailing Retailing Strategy Chapter
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APA leiðbeiningar HR um tilvísanir og heimildaskráningu Vinsamlega athugið! Þessar leiðbeiningar eru byggðar á Publication Manual of the American Psychological Association 6. útg. 2010 og APA Style Guide to Electronic References 6. útg. 2012. Við íslenskun og staðfæringu er einnig er stuðst við Gagnfræðakver handa háskólanemum 4. útg. 2007, eftir Friðrik H. Jónsson og Sigurð J. Grétarsson. Kennarar HR gætu kosið að styðjast við aðrar útgáfur. Enda þótt upplýsingafræðingar BUHR hafi leitast
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