Fridays 4–6:45 pm Email: Daniel.Rajaratnam@utdallas.edu Class Room: JSOM 12.202 Office: JSOM 13.318 Tel: (972) 883-5028 Office Hours: Mon:5:45-6:45pm; Tue & Fri:2:15-3:45pm. Please make an appointment by email. Course Pre-requisites: None Course Description This course provides an overview of the field of Marketing from a managerial standpoint, fundamental concepts will be systematically presented and related to their applications. Examples and cases will be used to highlight the most
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Interactive Institute in Sweden, is a research unit focusing on applied research within sound, interactivity and new technology. Sound for information-delivery is a recently started research project at the studio. One particular focus is to explore alternative methods to design warning signals for user environments. So far, a literature study has been carried to with the aim to investigate the progress which has taken place within this branch of sound design research, identify issues related to this
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Models of retail competition This chapter examines the effects of competition on a retailer’s performance. As noted in Chapter 1, retailing in the United States was once a growth industry that was able to increase profits solely on the basis of an increasing population base. Today’s slower population growth rates have turned retailing into a business where successful regional and national retailers can grow only by taking sales away from competitors. However, retail competition at the local level
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Marketing Research: An Applied Orientation, 6e (Malhotra) Chapter 2 Defining the Marketing Research Problem and Developing an Approach 1) Problem definition is the most important step in the marketing research project. Answer: TRUE Diff: 1 Page Ref: 36 LO : 1 2) Better communication and more involvement in problem definition are the most frequently mentioned ways of improving the usefulness of research. Answer: TRUE Diff: 2 Page Ref: 37 LO : 2 3) The organizational status of the researcher
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Auditing Cases An Interactive Learning Approach FIFTH M F S D E D ITIO N S. B A. B M. G F. P Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Donna Battista Acquisitions Editor: Stephanie Wall Editorial Project Manager: Christina Rumbaugh Senior Managing Editor: Cynthia Zonneveld Production Project Manager:
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Strategic Leadership and Decision Making 18 STRATEGIC VISION A specialist was hired to develop and present a series of half-day training seminars on empowerment and teamwork for the managers of a large international oil company. Fifteen minutes into the first presentation, he took a headlong plunge into the trap of assumption. With great intent, he laid the groundwork for what he considered the heart of empowerment-team-building, family, and community. He praised the need for energy, commitment
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Innovative Practices in Customer Creation Submitted to : Prof. Mithileshwar Jha On 18th October 2013 In partial fulfillment of the requirements of GMITE-VII By |Name |Registration No. | |Gopakumar Nair |GMITE- 22 | |Jijo Mathew |GMITE | |P G Rajesh Nair |GMITE- 63 | |Name |Registration No. | |Gopakumar Nair |GMITE
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an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: * Branding is a strategic point of view, not a select set of activities. * Branding is central to creating customer value, not just images. * Branding is a key tool for creating and maintaining competitive
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ISTM5010 – Integration of Information Technology and Business -1 Outsource Insource Final Paper Capella University December 14, 2012 ISTM5010 – Integration of Information Technology and Business -2 ABSTRACT The company in topic is BAILEYpc, Inc. (www.baileypc.com) and their recent organizational structure change for cloud hosting services centered on maintaining a premium service while being agile to industry change for both customer and provider. BAILEYpc offers web hosting as a
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Define Wal-Mart’s strategy Traditionally, Wal-Mart has essentially had a low-cost, high volume strategy. The strategy aims at customer satisfaction through low prices and relatively good customer service. Here are the basic details. • Low cost: Wal-Mart has lower operating expenses than the industry average. The primary cost advantage is Wal-Mart’s superior distribution capability (location of stores, inside-out growth patterns, cross-docking, superior information management). Quantitative details
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