MKTG303 Marketing Strategy Analysis and Decisions Assessment Guide Session 1, 2015 Department of Marketing and Management ASSESSMENT OVERVIEW Assessment 1 (A1) Case Study: Individual Assessment (30%) The case facilitates the discussion of marketing problems in real situations. Each student is to individually conduct a case study analysis during the semester. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to
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OUTLINE FOR CASE ANALYSIS AND REPORTS 1. Source Problems: This is a general statement of the underlying, fundamental problem or core issue. It is important to distinguish between symptoms of the problem, and the problem itself. Frequently the source problem precedes the current problems in the case. (one short paragraph) (medical example: tonsillitis) 2. Secondary Problems: These are more specific, current and observable problems
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the Decision-Making and Problem-Solving Processes Suman Shreshta Byanju BSAD 320 Professor: James young Date: 11/16/2013 In my opinion, decision-making is the process of selecting the right course of action from different alternatives. Decision-making is the final choice and output can be action or an opinion of choice. Problem solving is the process of eradicating problems that are a hindrance to the company objective by finding proper solutions. In other word, problem solving is to eliminate
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between symptoms and problems. Some problems are complex with multiple facets; some problems only seem complex because of the multitude of symptoms. The student needs to differentiate. Students must relate the identified problem to concepts from the course. Additional problems may be identified, but should be noted as not being addressed in the case analysis. It is important to separate the immediate problems from their more basic sources. For example, the immediate problem may be a high rate of
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Tata OUTLINE FOR CASE ANALYSIS AND REPORTS 1. Source Problems: This is a general statement of the underlying, fundamental problem or core issue. It is important to distinguish between symptoms of the problem, and the problem itself. Frequently the source problem precedes the current problems in the case. (one short paragraph) (medical example: tonsillitis) 2. Secondary Problems: These are more specific, current and observable problems and derive from the
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hierarchy. Functional requirements can be traced back to a labeled use case. 1.2. Use Case Name State a concise, results-oriented name for the use case. These reflect the tasks the user needs to be able to accomplish using the system. Include an action verb and a noun. Some examples: • View part number information. • Manually mark hypertext source and establish link to target. • Place an order for a CD with the updated software version. 1.3. Use Case History 1.3.1 Created By Supply the name
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an opportunity to develop, sharpen, and test our analytical skills at: -Assessing situations. -Sorting out arid organizing key information. -Asking the right questions. -Defining opportunities and problems. -Identifying and evaluating alternative courses of action. -Interpreting data. -Evaluating the results of past strategies. -Developing and defending new strategies. -Interacting with other managers. -Making decisions under conditions of uncertainty. -Critically evaluating the work of others. -Responding
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Contingency planning: Contingency planning helps to identify alternative course of action to take when things go wrong. Developing a contingency plan involves making decisions in advance about the management of human and financial resources, coordination and communications procedures, and being aware of a range of technical and logistical responses. Such planning is a management tool, involving all sectors, which can help ensure timely and effective provision of humanitarian aid to those
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results for Prestige Data Services (a fully-owned subsidiary) and possible alternative courses of action to improve performance of Prestige Data in the future. Write a memo to Mr. Rowe (President, Prestige Telephone Company) and Ms. Bradley (Manager, Prestige Data Services) summarizing your analysis and recommending a course of action for Prestige Data Services. Mr. Rowe is considering four different course of action to improve the performance of Prestige Data Services. Discuss each of the options
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shareholders’ value. Moral Considerations The company needs to act in the best interests of society by supplying the transistors. As well as to provide opportunity of life for patients needing the pacemakers installed. Actionable Alternatives Alternative 1 The first alternative from an ethical egoism perspective is to increase price, as an only supplier the company can act as a monopolist, continue with the supply of the transistors. As well as to renegotiate an agreement that would remove any liability
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