MIB 37 2014/2015 Introduction to International Business Continuous assessment “International market analysis and selection” This is a group assignment and contributes 30% towards your overall score of the module. Each group will analyse potential international markets that a real-world case company could enter and present recommendations. This will be an important opportunity to operate in a cross-cultural team and to apply the concepts and techniques covered to a realistic business situation
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image, it also restricts growth opportunities because of the small market size. By producing films with educational and entertaining content, IMAX can avoid brand dilution associated with Hollywood films and leverage its main source of competitive advantage (see Exhibit B). Furthermore, expansion into new venues will increase the firm’s potential market to sustain future growth. The recommended strategy is the most desirable alternative in Exhibit C. Support for Strategic Decisions Exhibit D shows
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furniture market. Guillermo’s Furniture Store: Financial Principles Guillermo’s Furniture Store offers a convenient case study essential for analysis of financial principle concepts within a competitive economic setting. Among the financial concepts appreciable within the context of the set-up include financial markets, financial principles as well as business ethics that form the basis from which financial decisions are made. Guillermo’s Furniture Store case study divulges how the entry of a new
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calorie fast food chain in Australia requires an in-depth analysis of the food industry. Fast food industries internal and external environments require comprehensive research to ascertain the viability of establishing a new healthier alternative in the fast food market. Research into the buyer behaviour has found that consumers pursuing a healthy lifestyle are Singles, Couples and Families between the ages of 14 - 40 years old. They are physically active, health orientated individuals who are body
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Successful Corporate Strategy Global Business Strategy 1 - BUS-5024-0LA \ Table of Contents Introduction 3 Discussion of Chapter Readings and Theory 3 Chapter 5: International Trade Theories 3 Chapter 6: The Political Economy of International Trade 3 Chapter 7: Foreign Direct Investment 4 Chapter 11: Global Strategy 4 Chapter 12: Entering Foreign Markets 4 Introduction to the Case 5 Discussion of the Case 6 Definition of the Problem 6 Generation of Alternatives 6 Selection of
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leading, organizing, and controlling are the 4 dimensions that lead to success. Planning involves anything done to prepare fully for success, this could be getting up on time, reading ahead of a meeting to be prepared to participate, or mapping out a strategy to achieve goals. Leading involves anything done to be an example to follow. This could be as easy as doing the right things for others to see or encouraging an employee to do things a different way. Organizing also has to do with being prepared
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Overview Case The Gril-Kleen Corporation are efforts to market its innovative product and the product is a liquid restaurant grill cleaner had been extremely successful. The product is a chemical solution which could be applied directly to a working grill and would clean off bumt-on food and accumulated grease in a matter of minutes. It appeared to have several major advantages over competing product. Gril-Kleen Corporation had been developed by Ryan Warren and two brothers who owned a small
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is growing significantly. Companies need to sell their product across borders. To realize this, companies must evaluate the market forces in target markets in order to increase sales. One strategic tool used in evaluating market forces is porters five forces model. This tool highlights the key factors that determine the industry competition and the viability of such a market. The porters five forces model has been evolving with time. The principle ‘’the state of competition in an industry depends
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it is cheaper for a company to acquire an incumbent due to the location of their stores and access to customers rather than to raise the capital for entirely new stores, which is how Whole Foods has been able to expand following their growth model strategy. Whole Foods acquisition growth plan has helped them to gain enough economies of scale to better compete with the Wal-marts and Sam’s Clubs. Threat of Substitutes Price of substitutes plays a role in determining a company’s profitability. Organic
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(CSD) market sales volume in 2009. Refer to Exhibit 1 for an illustration of the CSD industry value chain. For more than a century, Coca-Cola and Pepsi have maintained growth and large market shares through mastering five competitive forces, shown in Exhibit 2, that drive profitability and shape the industry structure. Entry Barriers: Both Coca-Cola and Pepsi have strong entry barriers for new competitors, especially in high-end markets like the US. Because of the two companies’ sizes, market maturity
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