Strayer University April 29th, 2011 Amazon’s Growth 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon has diversified immensely in the past years; its products and ventures provide variety for the customers. The benefits of this growth and diversification is that is expanding its horizon, trying to reach to more customers and people that may be looking for something
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Question 3- Amazon owes its leadership to a set of distinctive capabilities developed and improved over time. Describe and argue whether Amazon’s business model is easy or hard to imitate, in accordance with the four cornerstones of robustness – i.e. complexity; causal ambiguity; culture and history; change. Be specific and illustrate by examples. Amazon developed from being just an online retailer - online bookstore - to a web services provider for sellers and now moving into providing web technology
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decade efforts, Amazon was named the world’s top brand ahead of common names like Coca-Cola, Microsoft, and so on. Amazon and its online business model had creased more than $34 billion revenue, and equally 80 million people visit Amazon.com every month. In order to achieve greater success, Amazon need to overcome the challengeable external environment, strengthen organization structure, fulfill the product line, and leverage its brand strategy. CURRENT MISSION, GOAL, AND STRATEGY The
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2.1 The retail marketing mix Marketing is an underlying philosophy that guides business activities, but how does a retailerdo marketing? A retailer must engage in planning, research and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the mix consisting of the four Ps (Product, Price, Place and Promotion) of marketing. The following images show retail examples of each of the elements of the mix and the next activity describes each element of the mix
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worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them all in numerous warehouses and distributing products from many partner companies. Amazon directly sells, or acts as a platform for the sale of a broad range of products. These include books, music, videos, and consumer electronics, clothing and household products. The majority of Amazon’s sales are products sold by Amazon, with the remaining amount from third-party sellers. Amazon was founded
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relentlessly on customers, hence, their entire strategy from the beginning was built on the vision. Its strategy was based on growth which was achieved through offering variety and convenience at low costs to keep an ongoing customer experience. Initially it was only based on a three pillar strategy that is; selection, pricing and convenience along with innovation. It had aimed at investing in technological advancements as a growth indicator. In 2007 Amazon launched a number of new websites serving
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Marketing Strategies in two organisations Amazon Amazon used growth strategies to have a wider range of products for different markets. For example, you can find anything you like on amazon, which is why it is one of the most popular retailing website. Amazon is becoming bigger and bigger in the world, and it’s becoming more popular because when people visit the website, the products that they are looking for will certainly be there. Amazon and E-bay can offer the same products but you can find
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affecting the global pharmaceutical industry. PESTLE analysis used to help organisation to understand in depth that what is the current status of the organisation and the external factors which are effecting. It also helps to the Management to make strategy for the future and overcome the weak areas of the organization. - Political: Governments targeted this industry in their effort to avoid high healthcare costs. Strict regulations were established by them. Governments are very powerful and important
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508 04/30/2011 Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon is a largest online book retailer made by largest customer base. Jeff Bezos, the founder of Amazon, had great confidence in the World Wide Web even before the dot.com boom. He used the internet as the core of Amazon's business model. Amazon customers are able to search inside the book before buying it, read
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