Brand Management Case No. 4 DOCKERS: CREATING A SUB-BRAND INTRODUCTION In the spring of 1985, Levi Strauss & Co. (LS&Co.) was flush with its success in the blue jeans market. The company’s star campaign, called “501 Blues,” had recently brought new vitality to the company after several failed expansions into other apparel market segments in the earlier part of the decade. Confident in the wake of 501’s success, the company was contemplating its next steps when research revealed a
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Industry Association of America 1999). The number of travelers booking online has soared by more than 80 percent to 11 million in the last year (PhoCusWright 1999). Travel remains one of the most popular e-commerce categories, with 45 percent of online buyers saying they purchased travel online. This is outpaced only by books at 54 percent. According to a recent survey by BizRate.com (1999), 85% of the respondents intend to use the Internet exclusively or in conjunction with off-line resources to schedule
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Apple SWOT analysis 2014 Your best insight into Apple's strengths, weaknesses, opportunities and threats this year. Company background Name | Apple Inc. | Industries served | Computer hardware Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App StoreSM, Mac App Store) | Geographic areas served | Worldwide (retail stores in 14 countries and online stores
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receivers, personal computers, and even financial services and pharmaceuticals. Overall it produced 96 different product lines comprising 15,100 different product specifications. It employed over 35,000 people worldwide. Haier was one of the world’s seven biggest home appliance makers—along with LG (Goldstar) Group and Matsushita headquartered in Asia; Whirlpool and GE in America; and Electrolux and Bosch-Siemens in Europe. Haier was widely regarded as China’s “Most
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was over slavery being illegal or not. The Union broke up under Lincoln’s presidency when South Carolina seceded from the Union on December 20, 1860 (371). The upper South seceded as well and founded a new country called The Confederate States of America, or the Confederacy. The war begins after they secede. Born Hiram Ulysses Grant, he led the Union to victory in the Civil War and wrote a heroic legacy. Grant fought in the Mexican and Civil wars. At the age of 15, he applied to West Point Military
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Knights of Labor and their origins. The Noble and Holy Order of the Knights of labor formed in 1869 as a small and secret society (Palmer, 1992, p. 121). They began as a simple group of Philadelphian garment workers lead by Uriah Stephens. Stretching beyond boundaries of a common labour union, Stephens incorporated “a religious brotherhood, a political reform society, a fraternal order, and a pure and simple unionism” into his organization (Palmer, p. 121). Under the leadership of Stephens, the Knights
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H 905A24 THE BRAND IN THE HAND: MOBILE MARKETING AT ADIDAS David Wesley prepared this case under the supervision of Professors Andy Rohm and Fareena Sultan solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services is the exclusive representative of the copyright
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100 Best First Lines from famous Novels 1. Call me Ishmael. —Herman Melville, Moby-Dick (1851) 2. It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. —Jane Austen, Pride and Prejudice (1813) 3. A screaming comes across the sky. —Thomas Pynchon, Gravity's Rainbow (1973) 4. Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0955-534X.htm The collaborative strategy in the Taiwan shoe industry Tzong-Ru ( Jiun-Shen) Lee and Toong-Chinn Venice Koh Department of Marketing, National Chung Hsing University, Taichung, Taiwan Abstract Purpose – The purpose of this paper is to elaborate the reason behind a sustainable guanxi network through the introduction of the collaborative strategy in the Taiwanese shoe industry. Design/methodology/approach
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Abstract and Annotated Bibliography: Racism in Rare Form Quinta Anderson Liberty University Abstract Racism occurs when there is a prejudice that is targeted towards a specific group or person due to their ethnicity or the color of their skin. Prejudice can be perceived as passing judgment on a person before knowing facts about an individual. If an individual allows prejudiced to consume them then it is known as discrimination. Discrimination can occur any many different forms such as not
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