Company’s Background American Apparel is a clothing manufacturer, wholesaler, and retailer in the United State Found in1998 by Dov Charney under the name “Old American Apparel” The company started out as a wholesale business selling undecorated t-shirts, and after its successful, its expand to retailing business, open its first store in L.A in 2003, and expand more to Canada, Europe and Asia. And also h ave its own online retail store. It currently has more than 270 retailer stores in 20 countries
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is important and how urgent is it? * Provide any sub-issues that are relevant to the case. * Who are the key people and/or groups that you need to consider in solving the problem/opportunity?The decision maker is Dov CharneyMain Problem: American apparel is struggling to find synchronization between their corporate social responsibilities including pro labour practices, domestic manufacturing suppliers, sweat shop free policies, environmentally friendly materials and their increasingly controversial
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American Apparel American Apparel, founded in 1997, began its business strategy differently than most other companies. The founder, Dov Charney, believed in the philosophy of being a vertically integrated company. This means they manufacture, produce and sell their own products. Sales were slowly decreasing over the years because of poor fiscal management. To remain the largest U.S. apparel store they needed to tighten the reins on their financial management. Synopsis of the Case American
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AMERICAN APPAREL REPORT ANALYSIS 13/12/2011 [->0] SUBMITTED BY: JOEL CHERIAN – SMBA 11081 American Apparel COMPANY PROFILE :- American
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Analysis COMPANY BACKGROUND In today’s market economy, American Apparel places a premium on differentiating itself from the competition by creating a unique brand image based on a hip, comfortable line of clothing, and a “Made in the USA” slogan. Founded in California, American Apparel is a company that wants its customers to be comfortable in its merchandise, as well as in their own skin above all else. American Apparel offers clothing and accessories for men, women, children, and even
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American Apparel: Exploitation to the Highest Elevation Amanda Data Lifestyle and marketing through social media platforms, such as Instagram, has increased company sales exponentially. Well-known, “Made in the USA” brand, American Apparel has continually sought after its minimalistic customers through heavy media presence. Clay Shirky’s “Here Comes Everybody” suggests that social media democratization has secured a “unified freedom of speech” in a society that encourages the publication of anyone
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Information Management Systems The Second Life Strategy of American Apparel 1. This was not a failure for American Apparel because this was a learning experience. This learning experience helped them identify with their customer base. This helped them start up the MTV’s virtual Lower East Side. This was a great benfit for the company. 2. This has supported American Apparels business strategy greatly. It has allowed American Apparel to come to the market, helped sales and building customer
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American- Apparel is an American based clothing store, whose main brand runs on the “Made in the USA” clothing tag which indicates sweat-shop free. Unfortunately, the brand has been financially unsuccessful with a 13.5 million interest to pay off in 2013, with Standpoint Research founder, Ronnie Moas, who asses ethical means of brands, recommending the company to manufacture 25 percent of their clothing outside of the country (Li et al.). This example of American Apparel shows how this
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Dov Charney is the CEO and founder of American Apparel. He is responsible for opening the company’s first retail store in 2003. There are about 280 stores in about 20 countries. Charney owns 57% of the company and is responsible for the double-digit loss American Apparel experienced this year (Wall Street Journal). Dov Charney has loss representation from Deloitte & Touche LLC. from flawed financial statements and lost 1,500 factory workers who were illegal immigrants (The Gazette). Dov Charney
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American Apparel Clothing Allowance Policy Spring 2014 Seasonal Clothing Allowance Policy A new seasonal clothing allowance structure has been approved for the Spring! Employees will now choose their allowance from a select list of styles (see attached storyboard). First Season: March 1st — August 31st Second Season: September 1st — February 28th Seasonal Clothing Allowance is for American Apparel Retail employees only. The Seasonal Clothing Allowance categories will be the same for both
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