The Dynamics of Viral Marketing ∗ Jure Leskovec Machine Learning Department, Carnegie Mellon University, Pittsburgh, PA Lada A. Adamic School of Information, University of Michigan, Ann Arbor, MI Bernardo A. Huberman HP Labs, Palo Alto, CA 94304 April 20, 2007 Abstract We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the
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U.S. COMPETITIVE BEER LANDSCAPE Prepared for: Boon Rawd Trading International Co., Ltd. INTRODUCTION The following is a brief sampling of the current U.S. beer category creative and media landscape consisting of competitive brands in relation to Singha Beer. This survey focuses on premium, craft, import and recently launched products. Beer brands detailed include, as requested by the Singha team members indicated: Global: Heineken (Charles, Tom), Stella Artois (Tom) Domestic/Craft: Samuel Adams
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In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy
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especially among the young. We could be raising a hedonistic generation who live only in the thrill of the computer-generated moment, and are in distinct danger of detaching themselves from what the rest of us would consider the real world. This is a trend that worries me profoundly. For as any alcoholic or drug addict will tell you, nobody can be trapped in the moment of pleasure forever. Sooner or later, you have to come down. I'm certainly not saying all video games are addictive (as yet, there
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[pic] The Internet Connection War AT&T Internet Services for Consumers, a Strategic Evaluation. MGT 555 - Technology Forecasting and Strategic Planning TEAM AT&T Joe Coppola Steve Delahunty Glen Keune [pic] Abstract AT&T is in an extremely positive position in order to be the major provider of end consumer Internet services in the United States. The company has products that cross all levels of technology
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Introduction: The amazing thing about designer's footwear is that it follows the latest trend which the people want to see in their favorite store. The top designers like Thierry Rabotin shoes or Vibram five finger shoes always go for the buyer's choice of style and design at the same time. You can visit a department store or specialty stores for a variety of styles for every family member. If your time is limited, do a search on the internet where you can find a large selection of shoes to fit
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Chapter 1 INTRODUCTION This study is divided into several chapters. The beginning chapter presents a detailed background of the study conducted among a group of secondary schools pupils in The Netherlands. The study focuses on new Media and whether its’ usage has any effect on academic performance. This is explored from the context of HAVO Dutch youths in Rotterdam aged 14-16 years in two schools; Calvijn and Comenius colleges particularly from their peer solidarity and socialization processes
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Best Retail Brands Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global
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of economic, technological, sociocultural, political, and biological factors. The term can also refer to the transnational circulation of ideas, languages, or popular culture. Definitions An early description of globalization was penned by the American entrepreneur-turned-minister Charles Taze Russell who coined the term 'corporate giants' in 1897. However, it was not until the 1960s that the term began to be widely used by economists and other social scientists. It had achieved widespread use
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In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy
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