health problems as a result (United States Environmental Protection Agency, 2010). Skin cancers, premature aging, cataracts and other eye damage, and problems with the immune system are all problems associated with overexposure to the sun. Anthropologists have theorized since 1934 that human skin color “is an evolutionary adaption to UV exposure” (Weishaar, 2013). The notion that the human race’s ancestors had darker skin because they lived near the equator, protecting them against the harmful effects
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Always comfortable Diversity • Social distinctiveness • Exclusive Inclusion • Comfortable young men • Good social standing • Nice and rich • Ideal son-in-law Intentional Imagery • Self-confident Leadership • WASP • Boston elitism • American • Luxury Skincare • I belong to my time • I am fashionable • I am the elite INTEGRATED MARKETING CAMPAIGN BRIEF Why are we developing a new IMC Campaign? Principles of supply and demand proved the time to evolve to
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What if all African Americans were the same skin complexion? What if we never used the terms light or dark skin? What if we did not judge or imply that darker skin black people are less desirable? That Obama though qualified to run; he is “the right shade” to be president, he passed the “paper bag test”. Basically, what if we never experienced any form of colorism. The term black people are used in systems of racial classification for humans of a dark skinned phenotype, relative to other racial groups
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American Cultural Values that are Promoted in Advertisement Advertising is the most influential institution of socialization in the modern society. It is all around us that we cannot run away from it. From the article, “Beauty…and the Beast of Advertising” stated that advertising is an over 100 billion dollar a year industry and affects all of us throughout our lives. We are exposed to over 2000 ads a day, aiming to persuade consumers to buy a certain product. American values are culturally defined
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INTRODUCTION The differentiation of skin tone by lightness or darkness continues to be a sociological issue in both the United States and Jamaica today. It is believed that light skin is valued over dark skin in communities all over, in turn causing people to make changes to their natural physical appearance. Studies have been conducted with aims to determine why people bleach their skin, if it has to do with self-image, identity, or if it’s due to psychological scaring from the past. Dating
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(Kathryn Bernardo) walked by, meaning to say, everyone was attracted with her pale skin. Kathryn Bernardo is then followed by a bunch of ladies as someone says, “8 out of 10 women will switch from their papaya soap to Olay bar papaya.” Stating that it has Olay’s natural white cream and papaya extracts for naturally fair and even tone skin na agaw pansin. The commercial also announced, “Tumitigil ang mundo para sa skin na ganito ka-fair, ganito ka beautiful” while showing Kathryn Bernardo’s pale
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Cracking the Audre Lorde Code “I have come to believe over and over again that what is most important to me must be spoken, made verbal and shared, even at the risk of having it bruised or misunderstood” - Audre Lorde. Audre Lorde was a poet, lover, mother, warrior, and also fiercely passionate as her works spoke her deepest convictions. Audre Lorde’s life influenced her literature through her relationship with her mother, education, depression, and experiences through racial injustice to show
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MAPPING BOROPLUS AGAINST VASELINE IN GLOBAL MARKET SUMMER INTERNSHIP REPORT 2012 INTERNSHIP REPORT AT EMAMI LTD. KOLKATA UNDER GUIDANCE OF MR. BRAJESH KUMAR PREPARED BY: SHAUNAK MILIND SARDESSAI PGPM 20110335 21ST SEPTEMBER 2012 1 ACKNOWLEDGEMENT It has been rightly said that we are built on the shoulders of others but the satisfaction that accompanies the successful completion of any project would be incomplete without the mention of the people who made it possible. I would first
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Type | Public Ltd Company | Industry | FMCG | Founded | 1974 | Founder(s) | R. S. Agarwal and R. S. Goenka | Headquarters | Kolkata, West Bengal, India | Key people | R. S. Agarwal and R. S. Goenka (joint chairmen) | Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products | Revenue | Rs 1400 crores (2011–12) | Website | emamiltd.in | Emami Limited is an Indian producer of fast moving consumer goods (FMCG), such as cosmetics and health and
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