INTRODUCTION Tanishq is India’s one of the largest, most desirable and fastest growing jewellery brand. A TATA Enterprise and the jewellery division of Titan Industries Limited, it started in 1995 with its first store opening in Chennai. In its early days, Tanishq was positioned as an international jewellery brand for the Indian elite. This meant it catered to a niche market. The Tanishq portfolio comprises a wide range of jewellery, including 18-carat studded products, 22-carat plain-gold products
Words: 6663 - Pages: 27
Can Bollywood Go Global? Case Analysis: Managerial Communication II Section A Submitted By Ankur Jain 0069/52 Executive Summary The movie Industry came into being towards the end of the 19th century and it has grown steadily over the years, incorporating several changes in its outfit and presentation. From the French beginnings, to the British influence and then the American dominance after the 2nd world war, the entertainment industry has seen it all. Bollywood, the Hindi-language
Words: 2750 - Pages: 11
BA 175- Global Marketing Group 8 Alfaro. Alonzo. Barreiro. Corral. March 19, 2015 Cruz. Garcia. Gregorio. Sing Prof. Benjie Sandoval Case 2: Coke and Pepsi Learn to Compete in India I. INTRODUCTION When the world’s two giant soft drink companies Coca-Cola and Pepsi entered the Indian market in the 1990s, they experienced several problems and difficulties. These setbacks led them to realize that what works for one country will not necessarily
Words: 2939 - Pages: 12
CASE STUDY Brand Kingfisher : Creating a Lifestyle Brand -- Lekha Ravi Team Leader, The Icfai Research Center, Chennai. The author can be reached at lkhravi@yahoo.co.in The United Breweries (UB) group today (2008) boasts a diverse portfolio of businesses - alcoholic beverages, life-sciences, engineering, aviation, agriculture, chemicals, information technology and leisure. The man behind this potent diversity is none other than India's flamboyant tycoon Vijay Mallya (Mallya). Mallya's association
Words: 15168 - Pages: 61
The ‘American Dream’ has existed since the funding of the United States. Typically, the dreamer chooses to rise from being poor to being wealthy, while accumulating things such as love, status, wealth, and power. The dream has grown through the years and time periods, even though it was based on freedom, self-reliance and the desire to be something greater. In the past the dream was for someone to go out west for land and to start a family. It has turned into a very materialistic vision of a big
Words: 2843 - Pages: 12
Strategic Advantage Through Successful Co- Branding ABSTRACT Today’s market is suffering from a syndrome of sameness where all the products offered to the customers look very similar. This similarity is not only from the sameness in the physical brand element but also in the symbolic value proposition offered to the market. In this situation marketers are searching for alternative method of branding for creating sustainable competitive advantage. Co-branding as an alternative branding
Words: 3221 - Pages: 13
www.gradestack.com/blogs www.gradestack.com/blogs Insurance Digest for LIC AAO 2016 Exam Dear readers, This Insurance Digest is complete Information of important terms and plan & Policies and history. The Insurance Digest is important and relevant for all Insurance exams like - LIC AAO 2016 Exam, NICL, NIACL, Insurance and other Insurance Exams. What is Insurance? - Insurance is defined as a contract between two parties whereby one party called insurer undertakes in exchange for a fixed sum called
Words: 3163 - Pages: 13
Chyawanprash Chyawanprash is a wonderful Ayurvedic heath tonic, which is increasingly gaining popularity in India. It boosts the energy levels and strengthens the immune system of the body. Chyawanprash is truly an elixir of life, as it helps to prolong the longevity of life. Known for its nutritional value, it is highly beneficial for the human body and also helps to get rid of various forms of diseases. Chyawanprash is spelled differently by people. Some call it Chyavanprash or chyavanaprasha
Words: 3328 - Pages: 14
Executive Summary The report captures the role of institutional investors in corporate governance. The relationship that exists between an institutional investor and a public company forms the experimental setting of the report. The government exists as the regulating authority for the different players in the market, however, the players at times deviate from the blueprint set out by the regulating authority because of the changing circumstances. (Drucker 2011, p. 107). The report analyses the
Words: 3766 - Pages: 16
October 2012 Current Affairs Study Material INTERNATIONAL Imran Khan on anti-drone ‘peace march’ to tribal belt Imran Khan on 6th October 2012 set off on a motorcade “peace march” to the terrorists-riddled South Waziristan to protest US drone strikes in the tribal belt. Venezuelan President Hugo Chavez Re-Elected for fourth term Venezuelan President Hugo Chavez has been re-elected for the third term. Mr Chavez defeated opposition leader Henrique Capriles. Mr Chavez garnered 54.42 per cent of the
Words: 6809 - Pages: 28
