Beyond Traditional Marketing Prepered By: Dipali Parmar and Harsh Pandya Dept. of Business Administration, Faculty of Management., Bhavnagar University Bhavnagar Content of Abstract:Introduction:Every marketing manager needs to know about marketing in today‟s competitive markets. Beyond traditional marketing means now a days there are introduce many new technologies for the purpose of marketing. For instance, web assessment-measuring the effectiveness of electronic commerce site, Direct marketing
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IIM-C SMP09 Marketing Nuggets Project – SUV Market in India Success of Mahindra XUV 500 By: Amit Ahi Samir Chitkara Dr. Bhaskar Sonowal Anirban Sarkar Amit Dass J.Mohapatra Dwarka Nath Sharma Table of Contents Current market Size & key market trends 5 India’s Socio demographic profile 5 Indian Automobile Market 6 Size of Indian Automobile market 7 Key Market Trends for SUVs / Automobiles 8 Key market trends of SUVs 10 Segmentation of the market 11 Price Based
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Advertising is a combination of specialized skills and professions that incorporate a number of approaches and philosophies, including those of a scientific or numbers oriented, strategic or problem/solution oriented, and artistic or aesthetically oriented nature. Advertising includes a variety of disciplines and specialties, including research, media buying and planning, copywriting, art direction, print and broadcast production, media sales, sales promotion and product publicity, strategic planning
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DR KALIM KHAN MOTIVATIONAL LECTURE Kis mein jyada fayda hai ? Hath mein paise hokar paise banana OR paise na hokar paise banana ? Trace the history of bankruptcy. They made lots of money. But today they are nowhere. Ex : Kodak, Nokia, Kingfisher Every brand started with 0, but became bankrupt when they had lots of money. You can move from 0 to 100, but then from 100 to 105 it becomes difficult. It has been observed that after certain stagnancy it plunges down. So How would u like to
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Summer Internships 2010 PGDM 2009-11 Summer Internship Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you
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Marketing Management Term II – 2012 -2014 Submitted to Prof. Srinivas Prakhya Section D, Group 5 Agrim Kumar Aniket Ashok Karde Sanket Deshpande Khushal Dikha Satya Surekha Y S Sukrit Dhar Venkata Rakesh Kolli 1211245 1211247 1211257 1211270 1211297 1211306 1211312 Table of Contents Executive Summary ................................................................................................................................ 4 Indian Noodles Market ..................................
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Name – Jigar Parekh Roll No. – 25 After the success of last year Bangalore hosts the Bangalore Literature Festival (BLF) - a paradise for scholars in the field of literature from India and around the world. The Garden City of India commemorates the literary diversity, bringing it in conversation with the best minds in the world for the second consecutive year. BLF bridges the gap between English literature and other regional languages also helping youth to clasp the idea in understanding the power
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Colgate Mazbooth Daath rakhe surakshith The Colgate Rural Initiative, targeted at rural areas with a population between thirty and a hundred thousand people, aimed at disseminating information and spreading the message of oral hygiene to children and their families in schools and rural centres. To this effect, Colgate conducted dental check ups in along with various activities at schools. The dental check up camps were supervised by teams of dentists and organisers who interacted with over 1
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PGDM 2009-2011 Business Communication II Did Slumdog Millionaire deserve the awards it got? Submitted to: Prof. Virupakshi Goud Submitted by Section C Names: Rachit Bhatia 2009156 Rachita Gulati 2009157 Declaration We, Rachita Gulati and Rachit Bhatia have prepared this report solely for our BC II project. We accept that every coin has 2 facets and we have tried to consider both the perspectives for the said scenario. But then again we might have been biased towards a single
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For private circulation only A N e w s l e t t e r o f th e A s s o c i a t i o n o f M u t u a l F u n d s i n I n d i a January - March 2005 Vol : IV. Issue : IV FROM THE CHAIRMAN’S DESK Fiscal 2004-05 gone by, was a year with a difference for the mutual fund industry. It was the year in which the largest number of new schemes – 97 in all, were launched in a single year. This was a record. The amount mobilised by the new schemes at over Rs. 25,000 crores was also a new record. The gross amount
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