Eye on Asia Can soaring population give India an edge over China? Posted by: Bruce Einhorn on September 19, 2006 India’s population is exploding and is likely to surpass China as the world’s biggest within a few decades. In a country where more than 25% of the people live in poverty, is that a good thing? One of the top executives at India’s premier pharma company seems to think so. Last week Brian Tempest, the former CEO and current “chief mentor” at Ranbaxy Laboratories, told an industry gathering
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Chapter 7 Operating in Global Markets “Globalisaton is clearly a double-edged sword. The advantages of being a transnational corporation in emerging markets have declined dramatically in recent times. Smart local companies have used the benefits of globalization to close gaps in technology capital and talent with their rivals from the developed world.” - Arindam K Bhattacharya, David C Michael, Harvard Business Review, March 2008. Introduction Global companies operate across the world
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THE IMPACT OF ASAP 18 CELEBRITIES ON PURCHASE DECISION OF THE TEENAGERS Pierre Jaca, Cassandra Soliman, Apryll Vivas San Beda College – College of Arts and Sciences This research aims to provide an answer in understanding the behavior of consumers towards celebrity endorsements. It will give an answer as well as measuring the effectiveness of using celebrity endorsers from the high rating tv program of ABS-CBN, ASAP 18. Does the show, or the artists itself affect consumer’s behavior? Keywords:
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Marketing Strategy for Coca Cola Kyaw Thet Win Introduction - 3 Vision & mission
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Marketing Analysis of Carbonated Drinks Sector Prepared by Sankeerth S (Roll No. 171) Saravanan K (Roll No. 172) Saumil Shah (Roll No. 174) Saumyadeep Mazoomdar (Roll No. 175) Soumya Mukherjee(Roll No. 193) Table of Contents Executive Summary 3 5C Analysis 4 Company: 4 Collaborators: 5 Customers: 7 Competitors: 9 Climate: 11 Segmentation, Target, Positioning 13 Product Mix 21 Communication 24 Going to market 26 Pricing 27 Coca Cola pricing strategy 28 Coca Cola
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Overseas sourcing, without risk Here are some rules to keep your supply chain problem-free and avoid negative publicity at home and abroad Zero tolerance Shut the door firmly on illegal activity johnkworks/Shutterstock.com Managing fraud and corruption risk and protecting brand reputation is becoming increasingly important when sourcing from overseas destinations. With the changing enforcement milieu, extra-territorial statutes and zero tolerance around acts of bribery and corruption, brands
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Journal of the American Dietetic Association Volume 103, Issue 10, October 2003, Pages 1332–1338 Research Fast-food consumption among US adults and children: Dietary and nutrient intake profile * Sahasporn Paeratakul, MBBS, PhD, , * Daphne P. Ferdinand, MN, RN, * Catherine M. Champagne, RD, PhD, * Donna H. Ryan, MD, * George A. Bray, MD Abstract Objective To examine the dietary profile associated with fast-food use. To compare the dietary intake of individuals on the
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[pic] ORGANISATIONAL CHANGE AND DEVELOPMENT “CANARA BANK” Submitted to Lovely Professional University In partial fulfillment of the course RETAIL MANAGEMENT [pic] Submitted to: Submitted by: Mrs. MALIKA JAVAID AHMAD Lecturer, LSB RR1709A15
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AMITY UNIVERSITY AMITY SCHOOL OF COMMUNICATION (ASCO) BEHAVIOURAL SCIENCE PROJECT ON PROFESSIONAL TOOLS OF PUBLIC RELATION SUBMITTED
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