Type Founded Cooperative 1946 Chairman, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) Dairy Listing of product is given below Template:Revenue$1 billion USD (in 2006-07) 2.41 million milk producers www.amul.com Headquarters Anand, India Key people Industry Products Revenue Employees Website triumph of indigenous technology. Of the marketing savvy of a farmers' organisation. And of a proven model for dairy development. Sales Turnover 1994-95 1995-96 1996-97 1997-98 1998-99
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Analysis of Amul Ice Cream Monitoring & Enhancing sales Research Methodology Findings Conclusion Recommendations Other Findings Marketing Strategy Other Recommendations Annexure Page 7 9 14 15 16 17 18 19 19 21 29 32 50 52 53 55 56 58 http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in Executive Summary The first phase of the project aimed at enhancing sales of Ice-creams and promotion for Amul. In order
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A comparative analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters
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MKTA - 011 Amul –Evolution of Marketing Strategy “If Amul has become a successful brand – if, in the trade lingo, it enjoys brand equity – then it is because we have honored our contract with consumers for close to fifty years. If we had failed to do so, then Amul would have been consigned to the dustbin of history, along with thousands of other brands. For close to fifty years now, Amul has honored its contract with the consumer. The contract that is symbolized by the Amul brand means quality
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BUSINESS MANAGEMENT , AHMEDABAD 1 INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5 3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6 4) GCMMF’S SUPPLY CHAIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 5) E- SUPPLY CHAIN MANAGEMENT OF AMUL . . . . . . . . . . .13 6) AMUL CYBER STORE . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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A summer internship report Market development of premium dahi and Amul Pro via market research Prepared by Rupesh Pandey 2014241 Under guidance of Mr. P. S Babra Dr. S Maheswaran Branch Manager Faculty guide Amul (GCMMF) IMT, Nagpur PGDM 2014-16 DECLARATION I,
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6( For C,D & F Div’s only) Amul – Transcending Barriers Amul is the name derived from the Sanskriti word “Amulya,” which means invaluable. Formed in 1946, it is a brand name managed by an Indian co-operative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which in 2012 is jointly owned by 3.03 million milk producers in Gujarat, India. Amul is based in Anand, Gujarat and has been a successful example of co-operative organization. Amul spurred the white Revolution in
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SYNOPSIS Marketing Analysis Anand Milk Union Limited (AMUL) Group 8 Ajit Singh (13IB308) Jay Dodia (13IB324) Nishtha Goyal (13IB334) Nyshidha Nekkanti (13IB335) Ratnesh Kumar Gupta (13IB338) Shubhashish Sinha (13IB352) Submitted To: Dr. Kartik Dave For POST GRADUATE DIPLOMA IN MANAGEMENT-IB (2013- 2015) BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY GREATER NOIDA (U.P.) Background & Importance: Amul is a joint ownership of 3 million milk producers, established in 1946, in
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Profile. | 12 | Products. | 13 | Amul Pro Description. | 21 | Research Methodology. | 25 | Questionaire. | 30 | Comparison With Bournvita. | 31 | Findings. | 33 | Conclusion. | 34 | DECLARATION I hereby declare that all the work presented in the summer internship project report entitled “ANALYSIS OF PRODUCTDEVELOPMENT AND CUSTOMER FEEDBACKBY GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LIMITED. atVidylankar Institute of Technology , Wadala and AMUL is my authentic record of my own
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Course Title Rural Marketing. Assignment Topic BRANDING OF AGRI COMMODITIES (Branding Of Milk , Amul ) Submitted to : - Dr.S.John Mano Raj IIPMB.
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