Group 3: Himanshu Kamat (22) Hitesh Mahansaria (24) Sahil Gupta (88) Prachi Bansal (84) Kuntal Panja (106) Overview of HUL Distribution Network Sales Force Management Incentives Financial Analysis Maintaining Favorable trade relations Providing innovative incentives to retailers Organizing demand generation activities Logistic Support Evolution of Sales Force Salesman Registered Wholesaler A stock point for company’s products in that market Products
Words: 2369 - Pages: 10
CHAPTER 1 INTRODUCTION 1.1 THE DAIRY INDUSTRY India is the world’s largest producer of dairy products by volume and it also has the world’s largest dairy herd with 194mn cows and 155mn buffaloes. The country accounts for more than 13% of world’s total milk production and is also the world’s largest consumer of dairy products, consuming almost all of its own milk production. Milk production in India has developed significantly in the past few decades from a low volume of 17 million
Words: 5903 - Pages: 24
strategy + business issue 26 The Fortune at the of the SECURITY AND S T R AT E GY Bottom Pyramid by C.K. Prahalad and Stuart L. Hart content strategy & competition Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor. 2 With the end of the Cold War, the former Soviet Union and its allies, as well as China, India, and Latin America, opened their closed markets to foreign
Words: 8366 - Pages: 34
Marketing Channel Strategies in Rural Emerging Markets Unlocking Business Potential By Benjamin Neuwirth Benjamin Neuwirth, Kellogg School of Management, bneuwirth2012@kellogg.northwestern.edu 1 EXECUTIVE SUMMARY In his landmark book “The Fortune at the Bottom of the Pyramid,” C.K. Prahalad describes the profits that can be earned by selling products to “Bottom of the Pyramid” customers. While there is truth to this, companies face unique challenges when operating in the rural regions
Words: 17572 - Pages: 71
TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON
Words: 11308 - Pages: 46
The Fortune at the of the SECURITY AND S T R AT E GY Bottom Pyramid by C.K. Prahalad and Stuart L. Hart content strategy & competition Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor. 1 With the end of the Cold War, the former Soviet Union and its allies, as well as China, India, and Latin America, opened their closed markets to foreign investment in a cascading fashion
Words: 8366 - Pages: 34
2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good, and get more out of life’. The corporate strategy is of focusing on bore businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of € 39.6 billion and net profit of € 3.685 billion in 2006 and derives 41 per cent of its income from the developing
Words: 5461 - Pages: 22
Prepared for Hangyo Ice Creams Pvt. Ltd. Mangalore – 575003 Karnataka, India Prepared by Group T2 Section 4 MNCN – 2 T. A. Pai Management Institute - 576104 March 26, 2014 Letter of Transmittal March 26, 2014 F.S. Miranda GM(Marketing) Hangyo Ice Creams Private Ltd. Hampankatta, Mangalore Karnataka 575001 India Dear Mr. Miranda As agreed in our meeting on February 13,2014, we are submitting the attached report entitled market research for Hangyo Ice Creams. This report
Words: 4908 - Pages: 20
the segments chosen by these brands of Cadbury and Nestle and suggest their segmentation and positioning parameters. 2. Suggest appropriate marketing promotion strategies, other than advertising in case of promoting this brand to appropriate segments in tune with consumer behavioral patterns. strategy base on consumer behaviours Introduction All marketing
Words: 4090 - Pages: 17
strategy+business The Fortune at the Bottom of the Pyramid by C.K. Prahalad and Stuart L. Hart from strategy+business issue 26, first quarter 2002 © 2002 Booz Allen Hamilton Inc. All rights reserved. e-Doc The Fortune at the of the Bottom Pyramid by C.K. Prahalad and Stuart L. Hart SECURITY AND S T R AT E GY content strategy & competition Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity
Words: 8424 - Pages: 34
