SYNOPSIS Marketing Analysis Anand Milk Union Limited (AMUL) Group 8 Ajit Singh (13IB308) Jay Dodia (13IB324) Nishtha Goyal (13IB334) Nyshidha Nekkanti (13IB335) Ratnesh Kumar Gupta (13IB338) Shubhashish Sinha (13IB352) Submitted To: Dr. Kartik Dave For POST GRADUATE DIPLOMA IN MANAGEMENT-IB (2013- 2015) BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY GREATER NOIDA (U.P.) Background & Importance: Amul is a joint ownership of 3 million milk producers, established in 1946, in
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marketing mix of Amul which have led to its business success. Amul’s business model was nothing like that had taken place before. From the encouragement of freedom fighter Sardar Vallabvai Patel, the exploited dairy farmers from Kaira District formed Kaira District Cooperative Milk Producers Union Ltd. The cooperative was formed with two societies and the initial daily collection of milk was a mere 250 liters. This was the Anand model which later adapted to the brand name Amul. Amul is the flagship
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INVENTORY MANAGEMENT (QUESTIONARE) My study is about how AMUL is managing their inventory level within the warehouse. And how they are fulfilling the distributor’s requirements and the problems they are facing in doing the same. 1. What is the replenishment process? Pull System Push system 2. How frequently you place order in C&F/Plant
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2013 IMT Ghaziabad (DCP Batch – 2013-15) 2013 IMT Ghaziabad (DCP Batch – 2013-15) A Marketing Audit Report on - AMUL A Marketing Audit Report on - AMUL Executive Summary In this particular research, we have put an effort to understand the product and the marketing policy and activities of Amul and buying behaviour of the consumers with respect to Amul products. We discuss its mission, objectives and analyse the marketing strategies of the organization. Marketing policy includes
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members. It is the Apex organization of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL', which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organization of 'Amul' and 'Sagar' branded products. It operates through 53 Sales Offices and has a dealer network of
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Amul to invest Rs 2,500 cr to raise milk processing capacity The cooperative is looking to raise the capacity by 2020, which will require an investment of about Rs 2,500 crore, Sodhi added. By: PTI | New Delhi | Published:May 4, 2016 2:11 pm Dairy major GCMMF, which sells products under the Amul brand, is planning to invest about Rs 2,500 crore to raise its milk processing capacity to more than 38 million litres per day in the next four years. “There has been rise in milk demand across the country
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available to members. Operation Flood's objectives included : * Increase milk production ("a flood of milk") * Augment rural incomes * Fair prices for consumers Programme implementation Gujarat-based co-operation "Anand Milk Union Limited", often called Amul, was the engine behind the success of the
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Business Quiz Q1. What was founded by Herb Kelleher in 1973 in Dallas, Texas, USA?(South West Airlines). Q2. Big Blue is IBM. Which corporate is referred as 'Big Black' ?(UPS). Q3. Who founded the Amul milk co-operative in Gujarat in the year 1902?(Tribhuvandas Patel) Q4.Who is known as the 'Father of Mustang', a famous brand of car?(Lee Iococca)FMCG & Textile :Q1. Coke ventured into Dairy Products in India this year. Name the product? (Maaza Milky)Q2. Which company dropped its new logo
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of Amul which have led to its success. Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food Products marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serves the interest of consumers by providing quality products which are good value for money. Amul (Anand Milk-producers Union Limited), formed in 1946, is a dairy cooperative movement in India. The brand name Amul was
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Flood”. He was honored with Padma Vibhusham. The Taste of India: AMUL (Anand Milk Union Ltd.) founded in 1946 at Anand, Gujarat, India by Dr. Kurien and managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). Its main objective is stopping exploitation of middle man. It not only brings wealth to farmers and also brought a social impact and revolution by empowering women, reducing caste and religious differences. The Amul model has helped India to emerge as the largest milk producer in
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