Summer Internships 2010 PGDM 2009-11 Summer Internship Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you
Words: 15501 - Pages: 63
to name a few. Pepsi alone is considered to be in the soft drink industry. (The PBG Inc. 2013). In accordance to Kpmg LLP, PepsiCo's operations are organized into four business units: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe, and PepsiCo Asia, Middle East and Africa (AMEA). These four business units comprise six reportable segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PAB, Europe, and AMEA. Pepsico is
Words: 5098 - Pages: 21
Drug store, Mr. Caleb Bradham, prepared a drink, which the customers called "the Bred Drink". Bred registered this drink with the name of Pepsi Cola in 1903. Then he started his own production at Marco level and established his own company. The business expanded and this drink got fame time. In 1909 this company reached to 24 states of America with more than 250 dealers. The very first packing of Pepsi was in 16.5 ounce. In 1932 Pepsi cola has introduced its new packing in 12 ounce. In
Words: 15353 - Pages: 62
ARTICLE REPRINT Design Management Journal Toward meaningful brand experiences David W. Norton, PhD, Vice President, Experience Strategy and Research, Yamamoto Moss Reprint #03141NOR19 This article was first published in Design Management Journal Vol. 14, No. 1 Brand Frontiers: Designing More Than Experiences Copyright © Winter 2003 by the Design Management Institute . All rights reserved. No part of this publication may be reproduced in any form without written permission. To place an
Words: 4647 - Pages: 19
Giraffid Newsletter of the Giraffe & Okapi Specialist Group Note from the Co-‐Chairs Volume 7(2), December 2013 Wow – what a bumper issue and, of course, only befitting for the renamed Giraffid newsletter of the IUCN SSC Giraffe and Okapi Specialist Group (GOSG)! Inside this issue:
Words: 32485 - Pages: 130
▼How to Get Rich ◄ 2 ► ▼How to Get Rich Contents Title Page Dedication Introduction Five Billion Reasons Why You Should Read This Book PART I The Donald J. Trump School of Business and Management PART II Your Personal Apprenticeship (Career Advice from The Donald) PART III Money, Money, Money, Money PART IV The Secrets of Negotiation PART V The Trump Lifestyle ◄ 3 ► ▼How to Get Rich PART VI Inside The Apprentice Acknowledgments Appendix Behind the Scenes at the Trump Organization
Words: 53431 - Pages: 214
▼How to Get Rich ◄ 2 ► ▼How to Get Rich Contents Title Page Dedication Introduction Five Billion Reasons Why You Should Read This Book PART I The Donald J. Trump School of Business and Management PART II Your Personal Apprenticeship (Career Advice from The Donald) PART III Money, Money, Money, Money PART IV The Secrets of Negotiation PART V The Trump Lifestyle ◄ 3 ► ▼How to Get Rich PART VI Inside The Apprentice Acknowledgments Appendix Behind the Scenes at
Words: 53431 - Pages: 214
Dictionary of Travel, Tourism and Hospitality By the same author Britain – Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests
Words: 133754 - Pages: 536
Essentials of MIS, 10e (Laudon/Laudon) Chapter 1 Business Information Systems in Your Career 1) Internet advertising is growing at a rate of more than 30 percent a year. Answer: FALSE Diff: 3 Page Ref: 6 AACSB: Reflective Thinking CASE: Comprehension 2) A business model describes how a company produces, delivers, and sells a product or service to create wealth. Answer: TRUE Diff: 1 Page Ref: 11 AACSB: Reflective Thinking CASE: Comprehension 3) Information technology (IT) consists
Words: 5271 - Pages: 22
Weekend by Christopher Pike ONE The road was painful. Last summer's hurricanes had dug strategically placed potholes across the narrow asphalt highway. Every time their dusty Datsun hatchback hit one — every sixty seconds — Shani Tucker's head kissed the car's ceiling. She wanted an aspirin, but they upset her stomach, and it was already worse off than her head. Long drives were not her forte. She wished that there was room in the front seat with Kerry and Angie, where at least she could have
Words: 53352 - Pages: 214
